Essity Acquires Edgewell Personal Care's Feminine Care Business
February 2, 2026
Essity has completed the acquisition of Edgewell Personal Care’s feminine care business — including the Carefree, Stayfree and o.b. brands in North America and global feminine care rights for Playtex — for USD 340 million on a cash- and debt-free basis. The deal includes a production facility in Dover, Delaware and will be consolidated into Essity's accounts as of February 2, 2026, supporting Essity's strategy to expand its presence in the US feminine care category.
- Buyers
- Essity
- Targets
- Edgewell Personal Care's feminine care business
- Sellers
- Edgewell Personal Care
- Industry
- Consumer Products
- Location
- Connecticut, United States
- Transaction Type
- Divestiture
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