Consumer Products Acquisitions in 2026

American Exchange Group (AEG) has acquired the assets of E. Gluck Corporation and combined the businesses to form E. Gluck Holdings LLC, creating a leading wholesale fashion watch and jewelry company. The deal brings together E. Gluck's heritage in watch design and retail partnerships with AEG's global sourcing, manufacturing scale and distribution network to expand distribution, accelerate product innovation and grow market share across retail channels.

ArtCreativity has acquired the iconic Wooly Willy brand from PlayMonster Group. The deal transfers ownership of the long-running novelty toy to ArtCreativity, which plans to expand the brand globally and develop new products; financial terms were not disclosed.

MondeVita, the lifestyle and luxury division of Mondevo Group, completed the acquisition of Raffaele Caruso S.p.A. (Caruso) from Lanvin Group in a strategic carve-out announced Feb. 6, 2026. Caruso, a high-end Italian menswear manufacturer headquartered in Soragna (Parma) with more than 450 employees and roughly €35 million in annual revenue, will serve as the cornerstone of MondeVita's luxury platform; ITTIKAR (Mondevo's AI-native merchant bank) served as exclusive advisor.

Affiliates of 26North Partners LP acquired a controlling interest in The Middleby Corporation’s Residential Kitchen business, with Middleby retaining a significant non‑controlling stake through a joint venture. The business has been rebranded as Composition Brands and will operate as an independent platform housing premium and ultra‑luxury residential kitchen and outdoor living brands including Viking, AGA, Rangemaster, La Cornue, Lynx and U-Line.

Essity has completed the acquisition of Edgewell Personal Care’s feminine care business — including the Carefree, Stayfree and o.b. brands in North America and global feminine care rights for Playtex — for USD 340 million on a cash- and debt-free basis. The deal includes a production facility in Dover, Delaware and will be consolidated into Essity's accounts as of February 2, 2026, supporting Essity's strategy to expand its presence in the US feminine care category.

RoundTable Healthcare Partners has acquired Colorescience, a premium, science-driven skincare and sun protection brand, from a group of shareholders led by 1315 Capital. The transaction will support Colorescience's next phase of growth—accelerating channel penetration, expanding brand awareness, and broadening its product portfolio while leveraging RoundTable's operating resources.

Procter & Gamble has acquired Wonderbelly, an Austin-based "free-from" digestive wellness brand founded in 2021, adding it to P&G's Personal Health Care digestive wellness portfolio. P&G said the deal will broaden its over-the-counter digestive relief offerings and leverage P&G's scale in innovation, go-to-market execution and supply chain to accelerate Wonderbelly's growth.

cbdMD, Inc. (NYSE American: YCBD) acquired substantially all assets of Bluebird Botanicals in early January 2026 to integrate Bluebird's regulatory science, safety and IP assets into cbdMD's clinical and toxicology platform. The deal strengthens cbdMD's regulatory-compliance and GRAS capabilities for both broad-spectrum and full-spectrum cannabinoid formulations and is expected to contribute to revenue growth and expanded product safety dossiers.

Marubeni Corporation (via its Marubeni Consumer Platform Japan subsidiary) has acquired a 100% stake in ETVOS Co., Ltd., a Japanese skincare and cosmetics brand known for products for sensitive skin. Marubeni says the acquisition will serve as a cornerstone for building a Beauty & Health business platform in Japan and is the first investment by Marubeni Consumer Platform Japan.

Zinzino AB (publ.) has merged U.S.-based direct sales company It Works! into its group in an all-share transaction, acquiring operational assets of It Works!' U.S. business and 100% of the shares in It Works! Marketing International UC. The fixed purchase price was USD 30 million paid by issuance of Zinzino B-shares, with up to an estimated additional USD 4 million payable in shares based on future sales; Zinzino expects the combination to add more than USD 60 million of revenue in 2026.

Shenzhen PICEA Robotics Co., Ltd. and Santrum Hong Kong Co., Limited (collectively “Picea”) acquired 100% of iRobot Corporation's equity as part of a court‑supervised, pre‑packaged Chapter 11 process. iRobot emerges as a privately held, U.S.-headquartered consumer robotics company (Bedford, Massachusetts) and has established a separate U.S. subsidiary, iRobot Safe, to govern and protect U.S. consumer data.

Gryphon Investors-backed Metagenics has acquired Symprove, a UK-based probiotic brand, from bd-capital. The deal — terms undisclosed — was completed alongside a strategic debt recapitalization to provide Metagenics with additional capital for organic investment and future M&A; Symprove will continue to be led by CEO Will Bowler.

Acme United Corporation has acquired the assets of SLED Distribution, LLC, which does business as My Medic, for $18.7 million. My Medic, a North Salt Lake, Utah-based direct-to-consumer supplier of tactical, trauma, and emergency response products with roughly $19 million in 2025 revenue and about 40 employees, will continue operating in Utah as Acme expands its product offerings and distribution in the U.S. and Canada.

Kindred Bravely has acquired Storq, bringing the design-forward motherhood brand under its umbrella to expand product offerings for mothers from pregnancy through early parenthood. The acquisition launches Storq, Made for Baby by Kindred Bravely, on Kindred Bravely's website and will combine Storq's style-forward baby gear with Kindred Bravely's maternity, postpartum, and breastfeeding essentials to support parents across more stages of early parenthood. Financial terms were not disclosed.

Transom Capital Group, a Los Angeles–based private equity firm, has completed its acquisition of WellBiz Brands, Inc., a Denver‑headquartered multi‑brand beauty and wellness franchisor. Transom said it will apply operational expertise and new investment to accelerate franchise development, improve profitability, enhance franchisee support and expand the company's membership‑driven platform across its more than 700 locations.

Bluestone Equity Partners has made a strategic growth investment in Selkirk Sport, the pickleball equipment and sportswear brand, marking Selkirk's first external investment. The capital will support product innovation, omnichannel retail expansion, and targeted international growth across Asia.

Yellow Wood Partners has combined two of its portfolio companies, Suave Brands Company and Elida Beauty, in a merger that creates Evermark, a global personal care platform representing about $1.9 billion in annual retail sales. Ares Credit funds led a $1.6 billion debt financing to support the transaction; leadership will be led by Daniel Alter as CEO with Alfie Vivian as President, Europe.

Bansk Group closed a continuation fund to extend its partnership with Arcadia Consumer Healthcare, with the transaction co-led by Coller Capital and Ares Secondaries Funds and supported by investment funds managed by BlackRock, Churchill, Dextra Partners, and Future Standard. The continuation structure provided liquidity to existing investors and supplies capital to accelerate Arcadia's organic and inorganic growth across its portfolio of OTC medicines, vitamins, and personal care brands.

Goliath, the family-owned global games and toy manufacturer, has acquired Crazy Aaron's, maker of Thinking Putty and related sensory play products. Crazy Aaron's will operate as a distinct division headquartered in Pennsylvania as Goliath looks to scale the brand globally and collaborate on R&D, innovation, and international distribution.

WellSpring Consumer Healthcare, an Avista Healthcare Partners portfolio company, has acquired the DerMend and Recticare brands from Ferndale Pharma Group. The add-on expands WellSpring’s therapeutic skincare and OTC product portfolio and strengthens its omni-channel retail and e-commerce distribution; financial terms were not disclosed.

Sunderstorm, the California-based maker of KANHA, has acquired Lime, a California pre‑roll brand founded in 2019 that is carried in hundreds of licensed dispensaries. Lime will continue to operate as a distinct brand while leveraging Sunderstorm's manufacturing, supply‑chain and operating infrastructure to scale distribution and expand into national markets.

KEY Investment Partners purchased BellRock Brands out of receivership, securing the company's brand assets and providing working capital to refocus and revitalize the portfolio. The assets will be operated under a newly formed company, MM Brands, led by incoming CEO Joe Bayern as the business pursues national brand-building ahead of potential federal cannabis rescheduling.

Centric Brands acquired select operations, assets, and intellectual property from Fownes Brothers & Co., including key cold-weather accessory licenses (Ugg, Timberland, Cole Haan) and private-label manufacturing agreements with The North Face and lululemon. As part of the deal Andrew Gluckman joins Centric as SVP, Division Head Cold-Weather to support integration and growth of Centric’s accessories platform.

New Directions Aromatics, a TruArc Partners portfolio company, has combined with Aromatic Fragrances International to create an e-commerce-enabled specialty ingredients and fragrance platform. The deal expands New Directions' U.S. footprint and brings complementary formulation, manufacturing, and digital ordering capabilities to serve beauty, personal care, home fragrance and other consumer brands.