Goliath Acquires Crazy Aaron's
January 14, 2026
Goliath, the family-owned global games and toy manufacturer, has acquired Crazy Aaron's, maker of Thinking Putty and related sensory play products. Crazy Aaron's will operate as a distinct division headquartered in Pennsylvania as Goliath looks to scale the brand globally and collaborate on R&D, innovation, and international distribution.
- Buyers
- Goliath
- Targets
- Crazy Aaron's
- Industry
- Consumer Products
- Location
- Pennsylvania, United States
- Transaction Type
- Buyout
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