Goliath Acquires Crazy Aaron's

January 14, 2026

Goliath, the family-owned global games and toy manufacturer, has acquired Crazy Aaron's, maker of Thinking Putty and related sensory play products. Crazy Aaron's will operate as a distinct division headquartered in Pennsylvania as Goliath looks to scale the brand globally and collaborate on R&D, innovation, and international distribution.

Buyers
Goliath
Targets
Crazy Aaron's
Location
Pennsylvania, United States
Transaction Type
Buyout

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