ArtCreativity Acquires Wooly Willy Brand from PlayMonster Group

PlayMonster Acquires Ann Williams Group

June 23, 2021

Consumer Products

PlayMonster LLC has acquired Michigan-based Ann Williams Group, a manufacturer of craft and activity kits including brands such as Craft-tastic, Loopdedoo, Loopdeloom, Craft Crush and Sticker & Chill. The acquisition expands PlayMonster's craft and activity product portfolio and complements its existing activity brands and retail distribution relationships.

Justin Nihiser, Barry Gibson & Matt Rogers Acquire WonderPlay Brands (Kidcreate Studio)

February 19, 2026

Education

Justin Nihiser, Barry Gibson, and Matt Rogers have completed a majority acquisition of WonderPlay Brands, the parent company of Kidcreate Studio. The new ownership group plans to invest in franchise support, marketing, curriculum development, and disciplined expansion to grow the youth art enrichment franchise nationwide.

PlayMonster Acquires BriteBrush from WowWee

March 18, 2021

Consumer Products

PlayMonster LLC, a Beloit, Wisconsin-based toy and game company backed by Audax Private Equity, has acquired BriteBrush, the award-winning interactive kids' toothbrush brand developed by WowWee. PlayMonster will expand the BriteBrush line, leveraging its marketing and distribution channels to grow the brand globally and continue innovation in kid-focused oral care. The deal adds smart brushing sensor technology to PlayMonster’s consumer portfolio and aligns with Audax’s focus on consumer products and health.

Goliath Acquires Crazy Aaron's

January 14, 2026

Consumer Products

Goliath, the family-owned global games and toy manufacturer, has acquired Crazy Aaron's, maker of Thinking Putty and related sensory play products. Crazy Aaron's will operate as a distinct division headquartered in Pennsylvania as Goliath looks to scale the brand globally and collaborate on R&D, innovation, and international distribution.

Bioworld Merchandising Acquires Character World Brands

March 27, 2025

Consumer Products

Bioworld Merchandising Inc. has acquired Character World Brands, a UK-based licensed home textile company, to expand its footprint in the United Kingdom and across Europe. The deal is intended to broaden Bioworld's licensing and product portfolio, unlock new distribution channels, and accelerate growth in home textiles and related hardlines.

Doodles Acquires Animation Studio Golden Wolf

January 23, 2023

Media & Entertainment

Web3 media brand Doodles has agreed to acquire award-winning animation studio Golden Wolf, with the deal expected to close in the coming weeks. As part of the transaction Golden Wolf's team (and founder Ingi Erlingsson as Chief Content Officer) will join Doodles; creative studio Psyop will also invest in Doodles and form a joint venture with Golden Wolf called Active Ingredient to develop AI- and blockchain-enabled animation tools.