PlayMonster Acquires BriteBrush from WowWee
March 18, 2021
PlayMonster LLC, a Beloit, Wisconsin-based toy and game company backed by Audax Private Equity, has acquired BriteBrush, the award-winning interactive kids' toothbrush brand developed by WowWee. PlayMonster will expand the BriteBrush line, leveraging its marketing and distribution channels to grow the brand globally and continue innovation in kid-focused oral care. The deal adds smart brushing sensor technology to PlayMonster’s consumer portfolio and aligns with Audax’s focus on consumer products and health.
- Buyers
- PlayMonster LLC, Audax Private Equity
- Targets
- BriteBrush
- Sellers
- WowWee
- Platforms
- PlayMonster LLC
- Industry
- Consumer Products
- Location
- United States
- Transaction Type
- Addon
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