New Directions Aromatics Acquires Aromatic Fragrances International

January 7, 2026

New Directions Aromatics, a TruArc Partners portfolio company, has combined with Aromatic Fragrances International to create an e-commerce-enabled specialty ingredients and fragrance platform. The deal expands New Directions' U.S. footprint and brings complementary formulation, manufacturing, and digital ordering capabilities to serve beauty, personal care, home fragrance and other consumer brands.

Buyers
New Directions Aromatics, TruArc Partners
Targets
Aromatic Fragrances International
Platforms
New Directions Aromatics
Location
Georgia, United States
Transaction Type
Addon

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