TruArc Partners Invests in New Directions Aromatics

New Directions Aromatics Acquires Aromatic Fragrances International

January 7, 2026

Consumer Products

New Directions Aromatics, a TruArc Partners portfolio company, has combined with Aromatic Fragrances International to create an e-commerce-enabled specialty ingredients and fragrance platform. The deal expands New Directions' U.S. footprint and brings complementary formulation, manufacturing, and digital ordering capabilities to serve beauty, personal care, home fragrance and other consumer brands.

TruArc Partners Invests in Trademark Cosmetics, Inc.

April 19, 2023

Manufacturing

TruArc Partners, a New York-based private equity firm, has made a control investment in Trademark Cosmetics, Inc. (TCI), a Riverside, California contract manufacturer of beauty and personal care products. TruArc will partner with founder David Ryngler, appoint Kristopher Dover as CEO, and support TCI's organic growth and acquisition strategy to scale the platform nationally.

TruArc Partners Acquires Meyer Laboratory

March 5, 2024

Manufacturing

TruArc Partners, a New York-based private equity firm, has acquired Meyer Laboratory, Inc., a Kansas City-area manufacturer and distributor of industrial and institutional cleaning chemicals, from owners Russell Meyer and William "Rusty" Meyer. TruArc will support Meyer Lab's next phase of growth through organic investments and targeted M&A while the existing president, Mike Miller, remains in his role and Rusty Meyer stays on the board.

Phoenix Aromas & Essential Oils Acquires Aromatic Ingredients Limited

May 1, 2019

Manufacturing

Caymus Equity Partners portfolio company Phoenix Aromas & Essential Oils has acquired Aromatic Ingredients Limited, a Nottingham-based blender and distributor of raw materials for the flavor and fragrance industry. The acquisition, which closed on May 9, 2019, expands Phoenix's international presence and enhances its blending and distribution capabilities.

Arcade Beauty Acquires TruEssence Product Line from ORLANDI

November 28, 2023

Packaging

Arcade Beauty has acquired ORLANDI's TruEssence product line, including laboratory and slurry production equipment and related intellectual property, as ORLANDI exits the scented strips category. Arcade Beauty also entered a strategic lease for a Chattanooga, Tennessee facility to consolidate laboratory and slurry production; ORLANDI will focus on other sampling technologies and scented retail products.

Monogram Capital Partners Acquires Majority Stake in Tru Fragrance & Beauty

April 2, 2024

Consumer Products

Monogram Capital Partners, a Los Angeles-based private equity firm, has acquired a majority stake in Tru Fragrance & Beauty, a Willowbrook, Illinois–based beauty brand builder. The investment will be used to accelerate Tru's growth and scale — expanding distribution in the U.S., Canada, the U.K., Europe, launching new brands and licensing relationships, and pursuing complementary acquisitions.