Phoenix Aromas & Essential Oils Acquires Aromatic Ingredients Limited

Tilley Company (SK Capital) Acquires Phoenix Aromas & Essential Oils

December 1, 2021

Food & Beverage

Baltimore-based Tilley Company, a portfolio company of SK Capital Partners, has completed a merger with Phoenix Aromas & Essential Oils, creating the combined Tilley‑Phoenix Group. The transaction — an add-on to Tilley's platform — was announced December 2021 and was reported as an exit for Caymus Equity Partners, expanding Tilley's product portfolio, technical/regulatory capabilities and global distribution in flavor & fragrance and other regulated markets.

New Directions Aromatics Acquires Aromatic Fragrances International

January 7, 2026

Consumer Products

New Directions Aromatics, a TruArc Partners portfolio company, has combined with Aromatic Fragrances International to create an e-commerce-enabled specialty ingredients and fragrance platform. The deal expands New Directions' U.S. footprint and brings complementary formulation, manufacturing, and digital ordering capabilities to serve beauty, personal care, home fragrance and other consumer brands.

Phoenix Flavors and Fragrances Acquires Innovative Fragrances Inc.

April 18, 2022

Consumer Products

Phoenix Flavors and Fragrances has acquired Innovative Fragrances Inc., an Atlanta-area developer and compounder of fragrance compounds serving home fragrance, personal care, candles and air freshener markets. The deal expands Phoenix's geographic footprint in the Southeast United States and strengthens its perfumery, regulatory and technical capabilities.

McCormick & Company Acquires Brand Aromatics

March 9, 2015

Food & Beverage

McCormick & Company acquired 100% of Brand Aromatics, a Lakewood, New Jersey-based supplier of natural savory flavors, marinades and broth/stock concentrates, for approximately $63 million in cash. The acquisition expands McCormick's industrial flavor capabilities and broadens its value-added product offerings to packaged food companies and restaurants.

TruArc Partners Invests in New Directions Aromatics

February 15, 2022

Consumer Products

TruArc Partners, a U.S.-based middle-market private equity firm, has made a strategic investment in New Directions Aromatics, a Toronto-area supplier of natural and organic raw materials to the cosmetics, health & beauty and personal care markets. The partnership will provide capital and operating support to expand capabilities, pursue add-on acquisitions, and accelerate growth; TruArc operating partners Don Sturdivant and John Schweig will join New Directions' board as co-chairmen.

Axxence Corporation Acquires Purely Natural

April 23, 2025

Food & Beverage

Axxence Corporation has acquired Purely Natural, a Florida-based supplier of natural flavor ingredients, taking ownership of the company's shares, operations, intellectual property and customer relationships. The deal supports Axxence's U.S. expansion and strengthens its commercial capabilities, with Purely Natural's president and CEO Bob Kleinhenz joining Axxence as commercial executive vice president.