TruArc Partners Invests in Trademark Cosmetics, Inc.

TruArc Partners Invests in New Directions Aromatics

February 15, 2022

Consumer Products

TruArc Partners, a U.S.-based middle-market private equity firm, has made a strategic investment in New Directions Aromatics, a Toronto-area supplier of natural and organic raw materials to the cosmetics, health & beauty and personal care markets. The partnership will provide capital and operating support to expand capabilities, pursue add-on acquisitions, and accelerate growth; TruArc operating partners Don Sturdivant and John Schweig will join New Directions' board as co-chairmen.

Monogram Capital Partners Acquires Majority Stake in Tru Fragrance & Beauty

April 2, 2024

Consumer Products

Monogram Capital Partners, a Los Angeles-based private equity firm, has acquired a majority stake in Tru Fragrance & Beauty, a Willowbrook, Illinois–based beauty brand builder. The investment will be used to accelerate Tru's growth and scale — expanding distribution in the U.S., Canada, the U.K., Europe, launching new brands and licensing relationships, and pursuing complementary acquisitions.

TruArc Partners Invests in Lamark Media

December 15, 2021

Marketing & Advertising

TruArc Partners, a New York–based private equity firm, has made a significant growth investment in Lamark Media, a Boca Raton–based integrated digital marketing agency. The capital and strategic partnership will be used to accelerate Lamark’s growth through investments in people, technology, capabilities and the continued acquisition of complementary businesses; terms were not disclosed.

TruArc Partners Acquires Meyer Laboratory

March 5, 2024

Manufacturing

TruArc Partners, a New York-based private equity firm, has acquired Meyer Laboratory, Inc., a Kansas City-area manufacturer and distributor of industrial and institutional cleaning chemicals, from owners Russell Meyer and William "Rusty" Meyer. TruArc will support Meyer Lab's next phase of growth through organic investments and targeted M&A while the existing president, Mike Miller, remains in his role and Rusty Meyer stays on the board.

TruArc Partners Invests in Watchtower Security

December 14, 2023

Professional Services

TruArc Partners, a New York-based private equity firm, has invested in Watchtower Security, a St. Louis‑area provider of managed video surveillance and asset protection solutions for the multi‑family housing industry. Terms were not disclosed; TruArc cited Watchtower's recurring, proprietary platform and service model as strategic fits for its portfolio.

TruArc Partners Acquires Molded Devices

August 8, 2022

Manufacturing

TruArc Partners, a New York–based private equity firm, acquired Molded Devices, Inc., a Tempe, Arizona–headquartered manufacturer of precision plastic and rubber components, from PNC Mezzanine Capital and founder Brian Anderson. TruArc said the acquisition supports its specialty manufacturing strategy and will help deepen Molded Devices' capabilities and exposure to the medical OEM market.