TruArc Partners Invests in Lamark Media

TruArc Partners Invests in Trademark Cosmetics, Inc.

April 19, 2023

Manufacturing

TruArc Partners, a New York-based private equity firm, has made a control investment in Trademark Cosmetics, Inc. (TCI), a Riverside, California contract manufacturer of beauty and personal care products. TruArc will partner with founder David Ryngler, appoint Kristopher Dover as CEO, and support TCI's organic growth and acquisition strategy to scale the platform nationally.

TruArc Partners Invests in Watchtower Security

December 14, 2023

Professional Services

TruArc Partners, a New York-based private equity firm, has invested in Watchtower Security, a St. Louis‑area provider of managed video surveillance and asset protection solutions for the multi‑family housing industry. Terms were not disclosed; TruArc cited Watchtower's recurring, proprietary platform and service model as strategic fits for its portfolio.

Arc Acquires Marketing in Partnership Ltd (MiP)

May 31, 2023

Marketing & Advertising

Arc, the B2B events, data and media platform backed by funds managed by EagleTree Capital, has acquired Marketing in Partnership Ltd (MiP), an events and marketing solutions provider for the asset management industry. The acquisition expands Arc’s financial‑services events and marketing capabilities and brings MiP’s team and event portfolio into the Arc network as an add‑on to its existing platform.

TruArc Partners Acquires Meyer Laboratory

March 5, 2024

Manufacturing

TruArc Partners, a New York-based private equity firm, has acquired Meyer Laboratory, Inc., a Kansas City-area manufacturer and distributor of industrial and institutional cleaning chemicals, from owners Russell Meyer and William "Rusty" Meyer. TruArc will support Meyer Lab's next phase of growth through organic investments and targeted M&A while the existing president, Mike Miller, remains in his role and Rusty Meyer stays on the board.

Arc Acquires HR Technology and Education Technology Portfolios from LRP Media Group

October 13, 2022

Media & Entertainment

Arc, a B2B events, data and media platform backed by funds managed by EagleTree Capital, has agreed to acquire the HR Technology and Education Technology portfolios from LRP Media Group. The deal expands Arc's U.S. footprint and adds nine brands and an experienced team to Arc's portfolio; terms were not disclosed and the transaction was expected to close at the end of October 2022.

TruArc Partners Invests in New Directions Aromatics

February 15, 2022

Consumer Products

TruArc Partners, a U.S.-based middle-market private equity firm, has made a strategic investment in New Directions Aromatics, a Toronto-area supplier of natural and organic raw materials to the cosmetics, health & beauty and personal care markets. The partnership will provide capital and operating support to expand capabilities, pursue add-on acquisitions, and accelerate growth; TruArc operating partners Don Sturdivant and John Schweig will join New Directions' board as co-chairmen.