Zinzino Acquires It Works! in $30M All-Share Merger
January 27, 2026
Zinzino AB (publ.) has merged U.S.-based direct sales company It Works! into its group in an all-share transaction, acquiring operational assets of It Works!' U.S. business and 100% of the shares in It Works! Marketing International UC. The fixed purchase price was USD 30 million paid by issuance of Zinzino B-shares, with up to an estimated additional USD 4 million payable in shares based on future sales; Zinzino expects the combination to add more than USD 60 million of revenue in 2026.
- Buyers
- Zinzino AB (publ.)
- Targets
- It Works!, It Works! Marketing International UC
- Industry
- Consumer Products
- Location
- Florida, United States
- Transaction Type
- Buyout
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