KEY Investment Partners Acquires BellRock Brands

January 12, 2026

KEY Investment Partners purchased BellRock Brands out of receivership, securing the company's brand assets and providing working capital to refocus and revitalize the portfolio. The assets will be operated under a newly formed company, MM Brands, led by incoming CEO Joe Bayern as the business pursues national brand-building ahead of potential federal cannabis rescheduling.

Buyers
KEY Investment Partners
Targets
BellRock Brands, Inc.
Sellers
Receivership (unnamed)
Location
Colorado, United States
Transaction Type
Buyout

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