Procter & Gamble Acquires Wonderbelly

P&G Beauty (Procter & Gamble) Acquires Mielle Organics

January 12, 2023

Consumer Products

P&G Beauty, a division of Procter & Gamble, is acquiring Mielle Organics, the textured hair care brand founded by Monique and Melvin Rodriguez, with the deal pending regulatory approval. Berkshire Partners has sold its stake in Mielle; the brand will operate as an independent subsidiary led by its founders and both P&G and Mielle have committed $10 million each to the Mielle Cares charity to expand community impact.

Quest Products Acquires Beyond Health (Doctor Butler's)

March 10, 2025

Consumer Products

Promus Equity-backed Quest Products, LLC has acquired Beyond Health, P.A., the owner of the Doctor Butler's hemorrhoid and self-care product line. The add-on bolsters Quest’s Digestive Health platform and expands its OTC consumer healthcare portfolio; financial terms were not disclosed.

Norwell Consumer Healthcare Acquires Boyd Pharmaceuticals' Canadian OTC Brands

July 5, 2023

Pharmaceuticals

Norwell Consumer Healthcare Inc. has entered a definitive agreement to acquire a portfolio of assets from Boyd Pharmaceuticals, including the Colace, Colace Glycerin, Dequadin, Allenburys and Gelusil brands in Canada. The asset purchase strengthens Norwell's gastroenterology and cough & cold portfolio and supports accelerated growth of its consumer OTC business.

PepsiCo Acquires poppi

May 19, 2025

Food & Beverage

PepsiCo has completed the acquisition of poppi, an Austin-based prebiotic soda brand, for $1.95 billion (including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion), with a performance-based earnout. The deal is intended to accelerate PepsiCo's portfolio transformation into functional and better-for-you beverages and to scale poppi's rapid consumer growth and digital engagement.

NextFoods Merges Cheribundi and GoodBelly; Emil Capital Partners Leads Investment

April 5, 2023

Food & Beverage

NextFoods announced the merger of functional-beverage brands Cheribundi and GoodBelly into a combined NextFoods entity to capture product and channel synergies and scale nationwide. Emil Capital Partners is the largest investor in the combined company and Marcel Bens (current CEO of Cheribundi) will become CEO of NextFoods while Juan Gluth moves to Chief Commercial Officer.

Penguin Random House Acquires Wonderbly

June 4, 2025

Media & Entertainment

Penguin Random House has acquired Wonderbly, the London-based leader in personalized gift books. Wonderbly will operate independently within Penguin Random House under its existing leadership, with the acquisition intended to accelerate growth, expand reach and leverage Wonderbly's direct-to-consumer personalization capabilities.