Norwell Consumer Healthcare Acquires Boyd Pharmaceuticals' Canadian OTC Brands

Cooper Consumer Health Acquires Viatris' Over-the-Counter Business

July 3, 2024

Pharmaceuticals

Cooper Consumer Health has completed the acquisition of the Over-the-Counter (OTC) business of Viatris Inc., following regulatory approvals and worker council consultations. The deal brings more than 200 brands (including Betadine, Saugella, Armolipid and CB12), two manufacturing sites in Mérignac (France) and Confienza (Italy) and an R&D centre in Monza (Italy) into Cooper's platform, doubling Cooper's revenues to approximately €1.2bn.

Quest Products Acquires Beyond Health (Doctor Butler's)

March 10, 2025

Consumer Products

Promus Equity-backed Quest Products, LLC has acquired Beyond Health, P.A., the owner of the Doctor Butler's hemorrhoid and self-care product line. The add-on bolsters Quest’s Digestive Health platform and expands its OTC consumer healthcare portfolio; financial terms were not disclosed.

Carlin Consumer Health Acquires Zegerid OTC from Bayer

February 1, 2022

Pharmaceuticals

Hildred Capital, Bourne Partners Strategic Capital and The Emerson Group launched Carlin Consumer Health and acquired the Zegerid OTC brand from Bayer AG to establish a consumer health/OTC platform. The investors plan to invest in marketing, sales and product development to grow the Zegerid brand across U.S. retail channels; financial terms were not disclosed.

Foundation Consumer Brands Acquires Seven OTC Brands from GlaxoSmithKline

October 1, 2020

Pharmaceuticals

Foundation Consumer Brands (backed by Juggernaut Capital Partners and Kelso & Company) acquired a portfolio of seven over-the-counter (OTC) brands from GlaxoSmithKline Consumer Healthcare. The transaction transfers brands including Breathe Right and Children's Dimetapp into a new PE-backed OTC platform (Foundation Consumer Brands), which will leverage existing management and distribution relationships with Foundation Consumer Healthcare and Ceuta Healthcare Group to drive growth.

Procter & Gamble Acquires Wonderbelly

January 29, 2026

Consumer Products

Procter & Gamble has acquired Wonderbelly, an Austin-based "free-from" digestive wellness brand founded in 2021, adding it to P&G's Personal Health Care digestive wellness portfolio. P&G said the deal will broaden its over-the-counter digestive relief offerings and leverage P&G's scale in innovation, go-to-market execution and supply chain to accelerate Wonderbelly's growth.

Colgate-Palmolive Acquires Hello Oral Care Brand

January 23, 2020

Consumer Products

Colgate-Palmolive Company has agreed to acquire Hello Products LLC, a fast-growing premium U.S. oral care brand, from Tenth Avenue Holdings. The deal expands Colgate’s portfolio into a younger, lifestyle-oriented oral care segment and will be financed with cash and debt; Hello’s founder and CEO will remain in leadership roles.