Edgewell Personal Care Acquires CREMO Company for $235M

Edgewell Personal Care Company Acquires Billie Inc.

November 29, 2021

Consumer Products

Edgewell Personal Care Company acquired Billie Inc., a digitally native direct-to-consumer women's personal care brand, in an all-cash transaction valued at $310 million that closed on November 29, 2021. The acquisition adds Billie's DTC and digital capabilities to Edgewell's portfolio and positions the brand for expansion into U.S. brick-and-mortar retail while keeping Billie led by its co-founders.

Kering Beauté Acquires Creed

June 26, 2023

Consumer Products

Kering Beauté, the beauty division of Kering, has signed an agreement to acquire 100% of Creed from funds controlled by BlackRock Long Term Private Capital Europe and current Chairman Javier Ferrán. The all-cash buyout (expected to close in H2 2023 subject to regulatory approvals) brings the heritage luxury fragrance house — which generated more than €250 million for the year ended March 31, 2023 and operates ~36 branded stores and ~1,400 doors globally — into Kering's luxury portfolio to accelerate Creed's geographic and category expansion, notably in China and Travel Retail.

Essity Acquires Edgewell Personal Care's Feminine Care Business

February 2, 2026

Consumer Products

Essity has completed the acquisition of Edgewell Personal Care’s feminine care business — including the Carefree, Stayfree and o.b. brands in North America and global feminine care rights for Playtex — for USD 340 million on a cash- and debt-free basis. The deal includes a production facility in Dover, Delaware and will be consolidated into Essity's accounts as of February 2, 2026, supporting Essity's strategy to expand its presence in the US feminine care category.

KinderCare Learning Companies Acquires Crème de la Crème

September 7, 2022

Education

KinderCare Learning Companies announced it will acquire Crème de la Crème, a national premium early childhood education and child care provider with 47 centers across 14 states. The acquisition expands KinderCare's portfolio by adding a higher-end early learning offering and enables the combined company to serve more families across the U.S.

Grant Avenue Capital Recapitalizes CREO, Inc.

September 6, 2023

Healthcare Services

Grant Avenue Capital has completed a recapitalization investment in CREO, Inc., a Durham, North Carolina-based life sciences and healthcare consulting firm. The founders, Susan Acker-Walsh and Mike Townley, remain significant owners as the investment will accelerate growth and expand CREO's consulting and advisory service offerings.

CREO Group Acquires HMS Mfg. Co.

February 18, 2025

Manufacturing

CREO Group, a portfolio company of Mill Point Capital, has acquired HMS Mfg. Co., a designer and manufacturer of consumer organization products and packaging solutions. The add-on purchase expands CREO's product portfolio, customer base and geographic presence while strengthening its sustainable plastics and advanced manufacturing capabilities.