Kering Beauté Acquires Creed

June 26, 2023

Kering Beauté, the beauty division of Kering, has signed an agreement to acquire 100% of Creed from funds controlled by BlackRock Long Term Private Capital Europe and current Chairman Javier Ferrán. The all-cash buyout (expected to close in H2 2023 subject to regulatory approvals) brings the heritage luxury fragrance house — which generated more than €250 million for the year ended March 31, 2023 and operates ~36 branded stores and ~1,400 doors globally — into Kering's luxury portfolio to accelerate Creed's geographic and category expansion, notably in China and Travel Retail.

Buyers
Kering Beauté (Kering)
Targets
Creed
Sellers
BlackRock Long Term Private Capital Europe, Javier Ferrán
Location
Île-de-France, France
Transaction Type
Buyout

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