Maven Leads £4.25m Investment in Pura (Mypura.com Group)
February 28, 2022
NPIF Maven Equity Finance (Maven) has led a £4.25 million growth funding round into Mypura.com Group (Pura), an eco-ethical baby care brand that makes plastic-free baby wipes and eco-friendly nappies. The capital will be used to accelerate Pura’s expansion from D2C into B2B supermarket channels (including the US), increase marketing spend, and support product R&D and nappy-recycling initiatives.
- Buyers
- NPIF Maven Equity Finance (Maven Capital Partners)
- Targets
- Mypura.com Group (Pura)
- Industry
- Consumer Products
- Location
- Cheshire, United Kingdom
- Transaction Type
- Growth capital
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