Maven Leads £4.25m Investment in Pura (Mypura.com Group)

February 28, 2022

NPIF Maven Equity Finance (Maven) has led a £4.25 million growth funding round into Mypura.com Group (Pura), an eco-ethical baby care brand that makes plastic-free baby wipes and eco-friendly nappies. The capital will be used to accelerate Pura’s expansion from D2C into B2B supermarket channels (including the US), increase marketing spend, and support product R&D and nappy-recycling initiatives.

Buyers
NPIF Maven Equity Finance (Maven Capital Partners)
Targets
Mypura.com Group (Pura)
Location
Cheshire, United Kingdom
Transaction Type
Growth capital

Explore More

Related Acquisitions

Track M&A activity that matters to you

Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.