e.l.f. Beauty Acquires Hailey Bieber’s rhode for $1 Billion

e.l.f. Beauty Acquires Naturium for $355M

August 29, 2023

Consumer Products

e.l.f. Beauty has signed a definitive agreement to acquire skin care brand Naturium for approximately $355 million in cash and stock. The acquisition expands e.l.f.'s presence in skin care, is expected to be accretive to adjusted EPS in fiscal 2024, and will allow Naturium to continue operating from its Los Angeles headquarters under the e.l.f. portfolio.

Rhyz Inc. (Nu Skin) Acquires BeautyBio

August 1, 2023

Consumer Products

Rhyz Inc., the strategic investment arm of Nu Skin Enterprises, announced the acquisition of BeautyBio, an omnichannel skincare and beauty device brand. Nu Skin said the deal will add BeautyBio's device IP and product portfolio to its ecosystem to drive growth, cost efficiencies and strengthen its position in at-home beauty devices.

FullBeauty Brands Acquires ELOQUII from Walmart

April 23, 2023

E-Commerce

FullBeauty Brands has agreed to acquire plus-size fashion brand ELOQUII Inc. from Walmart; terms were not disclosed. The deal will position ELOQUII as the anchor tenant in FullBeauty's new digital mall and help FullBeauty expand its presence in the fast-growing U.S. women's plus-size apparel market.

Yellow Wood Partners Acquires Elida Beauty from Unilever

June 6, 2024

Consumer Products

Yellow Wood Partners completed the acquisition of Elida Beauty, a portfolio of legacy Unilever beauty and personal care brands (including Q-tips, Caress, Ponds for North America/Europe, Impulse, Noxzema, Monsavon and Timotei). The transaction is a corporate carve-out from Unilever; Yellow Wood will operate Elida Beauty as an independent company with offices in Dallas, London and Paris and has named Alfie Vivian as CEO to lead the next phase of growth.

Highlander Partners Acquires RMS Beauty

October 8, 2021

Consumer Products

Highlander Partners, a Dallas-based private investment firm, acquired RMS Beauty, the Charleston-headquartered pioneer of the clean beauty movement. Highlander plans to scale the brand by revamping marketing and product assortment, strengthening retail relationships, driving direct-to-consumer growth, and using RMS as the foundation for a broader clean-beauty platform.

AS Beauty Acquires Mally Beauty

March 9, 2021

Consumer Products

AS Beauty, a New York–based beauty operator, has acquired Mally Beauty, the cosmetics brand founded by celebrity makeup artist Mally Roncal. The acquisition will expand AS Beauty’s portfolio and aims to grow Mally Beauty’s distribution and e-commerce presence across retail and televised shopping channels.