FullBeauty Brands Acquires ELOQUII from Walmart

FULLBEAUTY Brands Acquires CUUP

July 20, 2023

E-Commerce

FULLBEAUTY Brands has acquired CUUP, a U.S.-based digitally native, size-inclusive intimates brand focused on underserved large-cup customers. FULLBEAUTY plans to add CUUP to its digital mall alongside brands like ELOQUII to expand its reach into younger and more diverse demographics and deepen its presence in the intimates and plus-size apparel market.

FULLBEAUTY Brands Acquires Dia & Co.

April 3, 2024

Retail

FULLBEAUTY Brands has acquired Dia & Co., an online size-inclusive fashion marketplace and personal styling service, integrating Dia’s marketplace into FULLBEAUTY’s new digital mall while retaining Dia’s styling experience and team leadership. As part of the deal, Dia co-founder Lydia Gilbert and key marketplace staff will join FULLBEAUTY to oversee the Dia styling business and expand the company’s offerings in the plus-size apparel market.

Yellow Wood Partners Acquires Elida Beauty from Unilever

June 6, 2024

Consumer Products

Yellow Wood Partners completed the acquisition of Elida Beauty, a portfolio of legacy Unilever beauty and personal care brands (including Q-tips, Caress, Ponds for North America/Europe, Impulse, Noxzema, Monsavon and Timotei). The transaction is a corporate carve-out from Unilever; Yellow Wood will operate Elida Beauty as an independent company with offices in Dallas, London and Paris and has named Alfie Vivian as CEO to lead the next phase of growth.

e.l.f. Beauty Acquires Naturium for $355M

August 29, 2023

Consumer Products

e.l.f. Beauty has signed a definitive agreement to acquire skin care brand Naturium for approximately $355 million in cash and stock. The acquisition expands e.l.f.'s presence in skin care, is expected to be accretive to adjusted EPS in fiscal 2024, and will allow Naturium to continue operating from its Los Angeles headquarters under the e.l.f. portfolio.

e.l.f. Beauty Acquires W3LL PEOPLE for $27 Million

February 24, 2020

Consumer Products

e.l.f. Beauty has acquired clean-beauty brand W3LL PEOPLE for $27 million in an all-cash transaction. e.l.f. said it will leverage its marketing, retail relationships and operational capabilities to grow the W3LL PEOPLE brand, which is expected to contribute roughly $7 million in net sales and $0.01 to adjusted EPS in fiscal 2021.

Jacmel NYC Acquires eCommerce Brand The Boho Boutique

August 17, 2021

E-Commerce

Jacmel NYC, a major U.S. jewelry manufacturer and distributor, has acquired The Boho Boutique, an e-commerce DTC jewelry brand launched in December 2016, for an undisclosed amount. Jacmel said the deal will accelerate its digital and direct-to-consumer strategy; founder Saul Owide will move on to new projects including Rachel Bloom NYC.