FULLBEAUTY Brands Acquires Dia & Co.

FullBeauty Brands Acquires ELOQUII from Walmart

April 23, 2023

E-Commerce

FullBeauty Brands has agreed to acquire plus-size fashion brand ELOQUII Inc. from Walmart; terms were not disclosed. The deal will position ELOQUII as the anchor tenant in FullBeauty's new digital mall and help FullBeauty expand its presence in the fast-growing U.S. women's plus-size apparel market.

FULLBEAUTY Brands Acquires CUUP

July 20, 2023

E-Commerce

FULLBEAUTY Brands has acquired CUUP, a U.S.-based digitally native, size-inclusive intimates brand focused on underserved large-cup customers. FULLBEAUTY plans to add CUUP to its digital mall alongside brands like ELOQUII to expand its reach into younger and more diverse demographics and deepen its presence in the intimates and plus-size apparel market.

Jacmel NYC Acquires eCommerce Brand The Boho Boutique

August 17, 2021

E-Commerce

Jacmel NYC, a major U.S. jewelry manufacturer and distributor, has acquired The Boho Boutique, an e-commerce DTC jewelry brand launched in December 2016, for an undisclosed amount. Jacmel said the deal will accelerate its digital and direct-to-consumer strategy; founder Saul Owide will move on to new projects including Rachel Bloom NYC.

Beauty Industry Group Acquires BELLAMI Hair

May 17, 2022

Consumer Products

Beauty Industry Group (BIG) acquired BELLAMI Hair, the premium DTC and direct-to-stylist hair extensions and haircare brand, in a deal announced May 17, 2022. The acquisition is an add-on to BIG's portfolio (supported by existing investors L Catterton and HGGC) and will keep BELLAMI headquartered in Chatsworth, California with its leadership remaining engaged.

AS Beauty Acquires Cover FX

February 3, 2022

Consumer Products

AS Beauty, a New York–based beauty company, has acquired Cover FX, the Toronto-founded cosmetics and skincare brand created by Lee Graff. The acquisition expands AS Beauty’s digital-first, direct-to-consumer portfolio (its fourth since 2019) and is expected to meaningfully grow the parent company’s size and revenue.

CALIDA GROUP Acquires Cosabella

May 19, 2022

Consumer Products

The CALIDA GROUP has acquired American premium lingerie and loungewear brand Cosabella, purchasing 100% of the company for a total package of USD 80 million including earn-out. The deal strengthens CALIDA's core underwear portfolio, provides a US hub for launching its CALIDA and AUBADE brands, and leverages Cosabella's strong DTC/e-commerce business (online share >50%) and ~50 employees to drive growth in the US and Europe.