FULLBEAUTY Brands Acquires CUUP
July 20, 2023
FULLBEAUTY Brands has acquired CUUP, a U.S.-based digitally native, size-inclusive intimates brand focused on underserved large-cup customers. FULLBEAUTY plans to add CUUP to its digital mall alongside brands like ELOQUII to expand its reach into younger and more diverse demographics and deepen its presence in the intimates and plus-size apparel market.
- Buyers
- FULLBEAUTY Brands
- Targets
- CUUP
- Industry
- E-Commerce
- Location
- New York, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
FullBeauty Brands Acquires ELOQUII from Walmart
April 23, 2023
E-Commerce
FullBeauty Brands has agreed to acquire plus-size fashion brand ELOQUII Inc. from Walmart; terms were not disclosed. The deal will position ELOQUII as the anchor tenant in FullBeauty's new digital mall and help FullBeauty expand its presence in the fast-growing U.S. women's plus-size apparel market.
-
FULLBEAUTY Brands Acquires Dia & Co.
April 3, 2024
Retail
FULLBEAUTY Brands has acquired Dia & Co., an online size-inclusive fashion marketplace and personal styling service, integrating Dia’s marketplace into FULLBEAUTY’s new digital mall while retaining Dia’s styling experience and team leadership. As part of the deal, Dia co-founder Lydia Gilbert and key marketplace staff will join FULLBEAUTY to oversee the Dia styling business and expand the company’s offerings in the plus-size apparel market.
-
CALIDA GROUP Acquires Cosabella
May 19, 2022
Consumer Products
The CALIDA GROUP has acquired American premium lingerie and loungewear brand Cosabella, purchasing 100% of the company for a total package of USD 80 million including earn-out. The deal strengthens CALIDA's core underwear portfolio, provides a US hub for launching its CALIDA and AUBADE brands, and leverages Cosabella's strong DTC/e-commerce business (online share >50%) and ~50 employees to drive growth in the US and Europe.
-
Boosted Commerce Acquires FoxyBae
January 19, 2022
Consumer Products
Boosted Commerce, a Los Angeles-based e-commerce platform, has acquired FoxyBae, a fast-growing hair care brand founded in 2017. The deal brings FoxyBae into Boosted’s portfolio of DTC and retail-focused consumer brands to accelerate distribution, Amazon growth, and new product development.
-
Fullstory Acquires Usetiful
November 3, 2025
Software
Fullstory, the Atlanta-based behavioral data company, has acquired Usetiful, a digital adoption platform known for in-app guides and surveys. The acquisition extends Fullstory's capabilities to turn behavioral insights into real-time, personalized in-app actions to improve feature adoption, engagement, and conversion.
-
Cedar Brands Acquires Nuzzie
July 31, 2023
Consumer Products
Cedar Brands, a New York-based consumer brand house backed by Downing Capital Group, has acquired Nuzzie, a UK-based weighted-blanket consumer brand. Cedar Brands will leverage its e-commerce expertise and Downing-backed capital to scale Nuzzie’s DTC presence and expand the brand’s reach.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.