Fullstory Acquires Usetiful

Flashy Finance Acquires StoryFire to Launch Flashy Social

May 8, 2025

Media & Entertainment

San Francisco-based Flashy Finance has acquired social video and streaming platform StoryFire and will fold the platform into a new product vertical called Flashy Social. The deal brings StoryFire’s ~2.5 million users into Flashy’s cultural finance ecosystem to enable creator monetization, token incentives, and next‑generation streaming mechanics.

SaleCycle Acquires BEYABLE

January 16, 2026

Marketing & Advertising

Gateshead-based SaleCycle, backed by BGF, has acquired French on-site personalisation and conversion optimisation specialist BEYABLE to create a combined full-funnel European martech platform for enterprise e-commerce brands. The deal expands SaleCycle's product suite (identity resolution, behavioural intent scoring, on-site personalisation, A/B testing and remarketing) and aims to accelerate international growth while emphasising strong European data governance.

Paradox Acquires Traitify

August 23, 2021

Software

Paradox, the conversational recruiting software company, has acquired Traitify, a mobile-first visual assessment platform, to integrate fast personality and fit assessments into Paradox's hiring workflow. Terms were not disclosed; the deal is intended to improve hourly and high-volume hiring by increasing assessment completion rates and enabling better candidate-to-role prediction.

Newsela Acquires Formative

June 27, 2023

Education

Newsela has acquired Formative to combine its K-12 instructional content library with Formative’s real-time assessment and data capabilities, creating a more comprehensive instructional solution for teachers and administrators. The deal brings together Newsela’s 15,000+ content library and Formative’s assessment platform (used by over four million students) effective immediately to enable faster feedback, targeted intervention, and improved student outcomes.

Synamedia Acquires Utelly to Enhance Synamedia Go's Content Discovery

May 25, 2022

Cloud & SaaS

Synamedia has acquired Utelly, a UK-based SaaS content discovery and metadata aggregation provider, to embed Utelly's search, recommendations and metadata capabilities into the Synamedia Go platform. The deal will strengthen Synamedia's streaming product suite by integrating AI-powered metadata aggregation and recommendation features to improve viewer discovery, retention and ARPU.

Instructure Acquires EesySoft

July 1, 2021

Education

Instructure has agreed to acquire Amsterdam-based EesySoft, an education-technology adoption vendor, and will rebrand the product offering as "Impact by Instructure" to drive adoption and engagement within the Instructure Learning Platform. The roughly 40-person EesySoft team and its guided in-app support, analytics and reporting capabilities will be integrated to help institutions improve ROI and user engagement with Canvas and other edtech tools.