SaleCycle Acquires BEYABLE

StackCommerce Acquires BrandCycle

January 25, 2022

Marketing & Advertising

StackCommerce, the commerce-and-content platform backed by TPG’s Integrated Media, has acquired BrandCycle, an affiliate and influencer management platform that connects publishers and creators with major retailers and brands. The deal adds BrandCycle’s network of thousands of influencers and relationships with more than 500 retailers to StackCommerce’s publishing and merchant services, expanding its creator-commerce and affiliate capabilities.

Newable Capital Invests in Dancerace

August 5, 2021

Cloud & SaaS

Newable Capital has made a growth investment in Dancerace, a Bath-based provider of cloud-hosted receivables finance software, investing alongside the existing management team. The capital will support accelerated hiring for product delivery and customer support to deliver Dancerace's product roadmap while the company remains independent with its current senior management retained.

Bazaarvoice Acquires affable.ai from Affable Technologies

October 10, 2023

Marketing & Advertising

Bazaarvoice has acquired the affable.ai creator-marketing platform from Affable Technologies to add AI-driven influencer discovery and management to its social commerce and content activation capabilities. The deal integrates affable.ai's creator technology into Bazaarvoice's full-funnel content and retail distribution network to help clients scale creator-led social commerce and measure ROI across awareness to conversion.

CloudBees Acquires Launchable

August 7, 2024

Software

CloudBees has acquired Launchable to integrate AI-augmented test intelligence into its DevSecOps platform and accelerate GenAI capabilities across the software delivery lifecycle. The move brings Launchable co-founders Kohsuke Kawaguchi and Harpreet Singh back into the CloudBees fold; financial terms were not disclosed.

TeamSystem Acquires Sellsy

September 24, 2025

Cloud & SaaS

Italian software group TeamSystem has acquired French SaaS company Sellsy, a provider of lead-to-cash CRM and financial management solutions for SMEs. The deal strengthens TeamSystem's presence in France and Spain and expands its Lead-to-Cash capabilities; PSG Equity will exit its investment in Sellsy.

Fullstory Acquires Usetiful

November 3, 2025

Software

Fullstory, the Atlanta-based behavioral data company, has acquired Usetiful, a digital adoption platform known for in-app guides and surveys. The acquisition extends Fullstory's capabilities to turn behavioral insights into real-time, personalized in-app actions to improve feature adoption, engagement, and conversion.