Cedar Brands Acquires Nuzzie

Cerberus Acquires Brooklyn Bedding and Helix Sleep to Form DTC Mattress Platform

October 13, 2021

E-Commerce

An affiliate of Cerberus Capital Management has acquired Brooklyn Bedding and Helix Sleep and combined them into a vertically integrated direct-to-consumer mattress platform. The combined business will operate under the existing brand names with John Merwin leading the combined company and Helix's co-founders leading the DTC segment, leveraging manufacturing and digital capabilities to scale the business.

3Z Brands Acquires Nolah Sleep

February 14, 2023

E-Commerce

3Z Brands has acquired Nolah Sleep, adding the sleep-technology mattress brand to its vertically-integrated direct-to-consumer mattress platform. Nolah will continue to operate under its independent brand alongside 3Z’s other sleep brands (Helix Sleep, Brooklyn Bedding, Bear Mattress), allowing 3Z to expand its product capabilities and DTC market presence in the United States.

Brooklyn Bedding and Helix Sleep Acquire Bear Mattress

July 7, 2022

E-Commerce

Brooklyn Bedding and Helix Sleep (together the Brooklyn-Helix platform) have acquired Bear Mattress, a direct-to-consumer mattress brand focused on active lifestyles. The deal expands the Brooklyn-Helix DTC mattress platform and adds Bear's sleep-recovery product line and accessories to the combined group's vertically integrated manufacturing and digital capabilities.

Brentwood Associates Takes Minority Stake in Snooze

December 17, 2020

Restaurants & Hospitality

Brentwood Associates has made a strategic minority investment in Snooze, the Denver-based breakfast and brunch restaurant chain, joining existing investors Stripes and Alliance Consumer Growth. The undisclosed deal adds Brentwood partner Rahul Aggarwal to Snooze's board and aims to fund nationwide expansion of the 44-unit concept.

Win Brands Group Acquires Gravity (Gravity Blankets)

February 10, 2021

Consumer Products

Win Brands Group acquired Gravity, the weighted-blanket pioneer, concurrent with a $50 million capital raise led by Assembled Brands and funds managed by Oaktree Capital Management to accelerate the growth of Win's consumer brand platform. The financing will support Win's omnichannel expansion of Gravity across Shopify and major retailers and broaden Win's footprint into the wellness / sleep category.

3Z Brands Acquires Leesa Sleep

March 15, 2023

Consumer Products

3Z Brands, a vertically-integrated mattress manufacturer and DTC brand platform, has acquired Leesa Sleep, a direct-to-consumer mattress company founded in Virginia Beach. The deal expands 3Z's portfolio of sleep brands and strengthens its manufacturing and digital capabilities as part of an ongoing roll-up strategy backed by private equity.