Brooklyn Bedding and Helix Sleep Acquire Bear Mattress

Cerberus Acquires Brooklyn Bedding and Helix Sleep to Form DTC Mattress Platform

October 13, 2021

E-Commerce

An affiliate of Cerberus Capital Management has acquired Brooklyn Bedding and Helix Sleep and combined them into a vertically integrated direct-to-consumer mattress platform. The combined business will operate under the existing brand names with John Merwin leading the combined company and Helix's co-founders leading the DTC segment, leveraging manufacturing and digital capabilities to scale the business.

3Z Brands Acquires Nolah Sleep

February 14, 2023

E-Commerce

3Z Brands has acquired Nolah Sleep, adding the sleep-technology mattress brand to its vertically-integrated direct-to-consumer mattress platform. Nolah will continue to operate under its independent brand alongside 3Z’s other sleep brands (Helix Sleep, Brooklyn Bedding, Bear Mattress), allowing 3Z to expand its product capabilities and DTC market presence in the United States.

Purple Innovation Acquires Intellibed

September 1, 2022

Consumer Products

Purple Innovation, Inc. (NASDAQ: PRPL) has acquired Intellibed, a sleep health and wellness company known for its Gel Matrix mattress technology. The deal consolidates related gel/IP under Purple, expands Purple’s premium-to-luxury product range, and aims to accelerate product development and market reach while retaining Intellibed employees.

Blue Bell Mattress Acquires Wolf Corp.

July 13, 2022

Manufacturing

Independent mattress manufacturer Blue Bell Mattress has acquired Fort Wayne, Indiana-based Wolf Corp., a vertically integrated bedding, futon and cotton batting producer, adding approximately 100,000 square feet of manufacturing space. The deal (terms undisclosed) includes the factory, intellectual property, trademarks and book of customers; Wolf's CEO Tony Wolf will remain as a consultant and the Indiana factory's 35 employees are expected to grow.

Havenly Brands Acquires Burrow

October 16, 2024

Consumer Products

Havenly Brands has acquired direct-to-consumer furniture brand Burrow for an undisclosed sum, adding the modular, flat-pack sofa specialist to its growing portfolio of home brands. Havenly plans to integrate the majority of Burrow’s team and keep Burrow’s retail locations open while leveraging cross-brand distribution and shared e‑commerce capabilities to expand reach and product distribution.

3Z Brands Acquires Leesa Sleep

March 15, 2023

Consumer Products

3Z Brands, a vertically-integrated mattress manufacturer and DTC brand platform, has acquired Leesa Sleep, a direct-to-consumer mattress company founded in Virginia Beach. The deal expands 3Z's portfolio of sleep brands and strengthens its manufacturing and digital capabilities as part of an ongoing roll-up strategy backed by private equity.