Cerberus Acquires Brooklyn Bedding and Helix Sleep to Form DTC Mattress Platform
October 13, 2021
An affiliate of Cerberus Capital Management has acquired Brooklyn Bedding and Helix Sleep and combined them into a vertically integrated direct-to-consumer mattress platform. The combined business will operate under the existing brand names with John Merwin leading the combined company and Helix's co-founders leading the DTC segment, leveraging manufacturing and digital capabilities to scale the business.
- Buyers
- Cerberus Capital Management, L.P. (affiliate)
- Targets
- Brooklyn Bedding LLC, Helix Sleep, Inc.
- Sellers
- Founders and other existing shareholders
- Industry
- E-Commerce
- Location
- United States
- Transaction Type
- Buyout
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