Cerberus Acquires Brooklyn Bedding and Helix Sleep to Form DTC Mattress Platform

October 13, 2021

An affiliate of Cerberus Capital Management has acquired Brooklyn Bedding and Helix Sleep and combined them into a vertically integrated direct-to-consumer mattress platform. The combined business will operate under the existing brand names with John Merwin leading the combined company and Helix's co-founders leading the DTC segment, leveraging manufacturing and digital capabilities to scale the business.

Buyers
Cerberus Capital Management, L.P. (affiliate)
Targets
Brooklyn Bedding LLC, Helix Sleep, Inc.
Sellers
Founders and other existing shareholders
Industry
E-Commerce
Location
United States
Transaction Type
Buyout

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