2.0 Ventures Acquires Majority Stake in Feat Clothing, Inc.

Westward Partners Acquires Majority Stake in Superfeet

June 16, 2021

Consumer Products

Seattle-based private equity firm Westward Partners has acquired a majority ownership stake in Superfeet Worldwide, the Pacific Northwest–based maker of performance and orthotic insoles. The transaction transitions Superfeet from a 100% employee-owned ESOP structure to PE ownership to support accelerated growth, expanded distribution channels, and product portfolio development.

OvareVentures Acquires BE Outfitter

October 27, 2020

E-Commerce

OvareVentures, the growth initiative of OvareGroup, has acquired BE Outfitter, a San Diego–based direct-to-consumer outdoor gear brand. The acquisition brings BE Outfitter into OvareVentures' DTC portfolio and will provide marketing, strategy and distribution support across the OvareGroup platform.

VF Corporation Acquires Supreme

November 9, 2020

Consumer Products

VF Corporation has signed a definitive agreement to acquire the privately owned streetwear brand Supreme in an all-cash deal valuing the brand at about $2.1 billion. Current investors The Carlyle Group and Goode Partners are selling their stakes; Supreme's founder James Jebbia and senior leadership will remain with the company, headquartered in New York City.

JustBrand Limited Acquires Venture Heat

September 4, 2025

Consumer Products

JustBrand Limited, the Philadelphia-based owner of multiple heated and cooling apparel brands, has acquired Venture Heat, a pioneer in battery-heated gear. The deal strengthens JustBrand's R&D, product lineup, and retail distribution in heated apparel across consumer, tactical and industrial end markets.

Bain Capital Private Equity Acquires Majority Stake in Mash Holdings

November 15, 2022

Retail

Bain Capital Private Equity agreed to acquire a majority stake in Tokyo-based Mash Holdings, the operator of fashion and lifestyle brands including gelato pique, SNIDEL and FRAY I.D. The firm said it will partner with Mash's management to strengthen the company's business foundation and accelerate medium- to long-term growth across its fashion, beauty and food brands.

Vesta Acquires Fernish and Feather to Form 'Showroom'

November 13, 2023

E-Commerce

Luxury staging and interior design firm Vesta has acquired DTC furniture rental startups Fernish and Feather for an undisclosed amount and will operate the three brands under a single banner, Showroom. The deal brings the combined organization to roughly 200 employees and expands Vesta’s reach into mass-market, subscription furniture rental across major U.S. metros and national online channels.