Windsong Global Acquires KVD Beauty From Kendo
September 19, 2025
Windsong Global has acquired KVD Beauty from Kendo (an LVMH-owned incubator) and will fold the brand into its multi-brand platform Belle Brands. Terms were not disclosed; Windsong plans a rebrand, SKU rationalization and to lean into eye and lip categories while leveraging KVD's retail distribution and social following to revive growth.
- Buyers
- Windsong Global
- Targets
- KVD Beauty
- Sellers
- Kendo (LVMH)
- Platforms
- Belle Brands
- Industry
- Consumer Products
- Location
- California, United States
- Transaction Type
- Addon
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