Windsong Global Acquires KVD Beauty From Kendo

September 19, 2025

Windsong Global has acquired KVD Beauty from Kendo (an LVMH-owned incubator) and will fold the brand into its multi-brand platform Belle Brands. Terms were not disclosed; Windsong plans a rebrand, SKU rationalization and to lean into eye and lip categories while leveraging KVD's retail distribution and social following to revive growth.

Buyers
Windsong Global
Targets
KVD Beauty
Sellers
Kendo (LVMH)
Platforms
Belle Brands
Location
California, United States
Transaction Type
Addon

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