West Lane Capital Partners Acquires Mented Cosmetics

West Lane Capital Partners Acquires Beauty Bakerie

July 10, 2024

Consumer Products

Los Angeles-based private equity firm West Lane Capital Partners has acquired Beauty Bakerie, the cosmetics brand founded by Cashmere Nicole. The deal adds Beauty Bakerie to West Lane’s beauty and wellness platform to support product innovation, distribution expansion and continued brand growth; terms were not disclosed.

West Lane Capital Partners Acquires Majority Stake in Fantasy Files Group

May 16, 2019

Consumer Products

West Lane Capital Partners LLC has acquired a majority stake in Fantasy Files Group LLC, a California-based developer, manufacturer and distributor of specialty cosmetic products (brands include Blossom, Blue Cross and Savina). Founders Ron Tinero and Mark Friedman will remain as executives and shareholders; West Lane said it will work with management to expand distribution channels domestically and internationally and launch new products.

West Lane Capital Partners Acquires SEVEN Haircare

April 3, 2024

Consumer Products

West Lane Capital Partners LLC, a Los Angeles-based private equity firm, has acquired the SEVEN haircare brand from Proctor Lane Investments. SEVEN, based in Seattle, Washington, is a professional hair care line sold to salon professionals and consumers; West Lane said the investment will support product and line expansion and broader growth initiatives.

West Lane Capital and J.P. Morgan PE Acquire Majority Stake in Simply Organic Beauty

September 2, 2021

Consumer Products

West Lane Capital Partners, in partnership with J.P. Morgan Asset Management's Private Equity Group, has acquired a majority interest in International Hair and Beauty Systems LLC d/b/a Simply Organic Beauty in a majority recapitalization. Founder Scott Mitchell remains a significant shareholder and will continue as CEO; the investment will support Simply Organic's growth and expansion of its professional-focused organic beauty platform and P2C referral network.

Sun Capital Affiliate Acquires West Dermatology from Enhanced Healthcare Partners

February 12, 2020

Healthcare Services

An affiliate of Sun Capital Partners has acquired West Dermatology, a Newport Beach–headquartered dermatology platform with 55+ clinics across Arizona, California and Nevada, from Enhanced Healthcare Partners. Terms were not disclosed; Sun Capital said it will support West’s continued organic growth and add-on acquisition strategy while Enhanced Healthcare Partners exited its platform investment.

Nexus Capital Affiliate Acquires Substantially All Assets of MAV Beauty Brands

December 8, 2023

Consumer Products

An affiliate of Nexus Capital Management LP has completed the acquisition of substantially all assets of MAV Beauty Brands Inc., a Toronto-based personal care and hair care platform. Nexus said it will partner with CEO Serge Jureidini and the existing management team to pursue a refreshed capital structure, product innovation, expanded retail partnerships and renewed growth.