Nexus Capital Affiliate Acquires Substantially All Assets of MAV Beauty Brands

PAI Partners Acquires Majority Stake in Beautynova

March 18, 2024

Consumer Products

PAI Partners has agreed to acquire a majority stake in Beautynova, the Milan‑headquartered professional haircare platform, from Bluegem Capital Partners. Bluegem will retain a significant minority holding alongside a syndicate of co‑investors; PAI will support Beautynova's international expansion and brand development across the US and Europe.

Bain Capital Private Equity Acquires Majority Stake in Maesa

March 28, 2019

Consumer Products

Bain Capital Private Equity has signed a definitive agreement to acquire a majority stake in Maesa, a global beauty brand incubator and private-label manufacturer. Maesa’s co-founders and management remain substantial shareholders, while minority investor Andera Partners will be selling its stake; the deal positions Maesa for a next phase of global growth and capability expansion.

Maverix Leads $83.5M Growth Investment in Agora Brands

May 10, 2022

E-Commerce

Agora Brands, a Shopify-focused ecommerce aggregator that acquires D2C brands, received an $83.5 million growth-capital investment led by Toronto-based Maverix Private Equity with participation from Foundation Capital and Victory Park Capital. The capital will fund aggressive brand acquisitions, development of technology and centralized shared services, and expansion of Agora’s operational infrastructure under founders Jesse Horwitz, Ben Cogan and Ray Cao.

Nexus Capital Management LP Makes Strategic Growth Investment in Sky Organics

May 13, 2021

Consumer Products

Nexus Capital Management LP completed a strategic growth investment in Sky Organics, a family-owned natural and certified organic personal care brand. Nexus said it will increase marketing investments and support the company's growth and distribution expansion for its clean-beauty product lines.

Nexus Capital and Meaningful Partners Lead Growth Investment in Sugarbear Vitamin Care

September 20, 2021

Consumer Products

Sugarbear Vitamin Care, a Fort Lauderdale-based vegan beauty and wellness brand known for its gummy hair vitamins, received a strategic growth investment from an investor group led by Nexus Capital Management LP and Meaningful Partners LLC. The capital will support product-line expansion (beyond gummies) and accelerate domestic and international growth while the investors bring operational and consumer-focused experience to scale the business.

American Exchange Group Acquires HatchCollective (AX Beauty Brands)

August 16, 2023

Consumer Products

American Exchange Group (AXNY Group) has acquired HatchCollective, a beauty and personal care brand incubator founded in 2009; HatchCollective will be renamed AX Beauty Brands and continue selling its portfolio (NatureWell, Found Active, Orlando Pita Play, TXTUR, Paint & Petals) through major retailers. The deal expands American Exchange Group's consumer product portfolio and brings beauty and personal care capabilities into its existing accessories, footwear and private-label operations.