American Exchange Group Acquires HatchCollective (AX Beauty Brands)

August 16, 2023

American Exchange Group (AXNY Group) has acquired HatchCollective, a beauty and personal care brand incubator founded in 2009; HatchCollective will be renamed AX Beauty Brands and continue selling its portfolio (NatureWell, Found Active, Orlando Pita Play, TXTUR, Paint & Petals) through major retailers. The deal expands American Exchange Group's consumer product portfolio and brings beauty and personal care capabilities into its existing accessories, footwear and private-label operations.

Buyers
American Exchange Group (AXNY Group)
Targets
HatchCollective (renamed AX Beauty Brands)
Location
New York, United States
Transaction Type
Buyout

Explore More

Related Acquisitions

Track M&A activity that matters to you

Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.