American Exchange Group Acquires Danecraft
September 12, 2023
American Exchange Group (AXNY Group) has acquired long-standing jewelry maker Danecraft, including its Primavera Italy brand. The acquisition will expand AXNY's jewelry portfolio and leverage its sourcing, logistics and marketing capabilities to broaden Danecraft's product range and distribution — including planned direct-to-consumer channels.
- Buyers
- American Exchange Group
- Targets
- Danecraft
- Sellers
- Primavera family
- Industry
- Consumer Products
- Location
- Rhode Island, United States
- Transaction Type
- Buyout
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