American Exchange Group Acquires Indie Lee

American Exchange Group Acquires Urban Skin Rx

January 21, 2025

Consumer Products

American Exchange Group (AXNY Group) has acquired Urban Skin Rx, a clinical skincare brand focused on treatments for diverse skin tones. The acquisition expands AXNY's beauty and personal care portfolio and aims to grow Urban Skin Rx's direct-to-consumer business, product range, and global retail presence.

American Exchange Group Acquires HatchCollective (AX Beauty Brands)

August 16, 2023

Consumer Products

American Exchange Group (AXNY Group) has acquired HatchCollective, a beauty and personal care brand incubator founded in 2009; HatchCollective will be renamed AX Beauty Brands and continue selling its portfolio (NatureWell, Found Active, Orlando Pita Play, TXTUR, Paint & Petals) through major retailers. The deal expands American Exchange Group's consumer product portfolio and brings beauty and personal care capabilities into its existing accessories, footwear and private-label operations.

American Exchange Group Acquires VENUS

August 4, 2025

Retail

American Exchange Group (AXNY Group) has acquired VENUS, the Jacksonville, Florida–headquartered women's fashion brand known for swimwear and apparel. VENUS will continue operating from its Florida headquarters while joining AXNY's portfolio, with plans to streamline collections, expand digital growth, and pursue new retail partnerships.

American Exchange Group Acquires Danecraft

September 12, 2023

Consumer Products

American Exchange Group (AXNY Group) has acquired long-standing jewelry maker Danecraft, including its Primavera Italy brand. The acquisition will expand AXNY's jewelry portfolio and leverage its sourcing, logistics and marketing capabilities to broaden Danecraft's product range and distribution — including planned direct-to-consumer channels.

American Exchange Group Acquires Luxury Footwear Brand Aerosoles

January 19, 2022

Consumer Products

American Exchange Group has finalized an agreement to acquire the assets of luxury comfort footwear brand Aerosoles. The buyer plans to operate Aerosoles as a separate division, expand its distribution channels, introduce the brand into new categories, and leverage existing retail relationships (Nordstrom, Macy's, DSW, Zappos, Belk and aerosoles.com) to drive growth.

AS Beauty Acquires Cover FX

February 3, 2022

Consumer Products

AS Beauty, a New York–based beauty company, has acquired Cover FX, the Toronto-founded cosmetics and skincare brand created by Lee Graff. The acquisition expands AS Beauty’s digital-first, direct-to-consumer portfolio (its fourth since 2019) and is expected to meaningfully grow the parent company’s size and revenue.