Private Equity-Backed Consumer Products Acquisitions

Affiliates of 26North Partners LP acquired a controlling interest in The Middleby Corporation’s Residential Kitchen business, with Middleby retaining a significant non‑controlling stake through a joint venture. The business has been rebranded as Composition Brands and will operate as an independent platform housing premium and ultra‑luxury residential kitchen and outdoor living brands including Viking, AGA, Rangemaster, La Cornue, Lynx and U-Line.

RoundTable Healthcare Partners has acquired Colorescience, a premium, science-driven skincare and sun protection brand, from a group of shareholders led by 1315 Capital. The transaction will support Colorescience's next phase of growth—accelerating channel penetration, expanding brand awareness, and broadening its product portfolio while leveraging RoundTable's operating resources.

Gryphon Investors-backed Metagenics has acquired Symprove, a UK-based probiotic brand, from bd-capital. The deal — terms undisclosed — was completed alongside a strategic debt recapitalization to provide Metagenics with additional capital for organic investment and future M&A; Symprove will continue to be led by CEO Will Bowler.

Transom Capital Group, a Los Angeles–based private equity firm, has completed its acquisition of WellBiz Brands, Inc., a Denver‑headquartered multi‑brand beauty and wellness franchisor. Transom said it will apply operational expertise and new investment to accelerate franchise development, improve profitability, enhance franchisee support and expand the company's membership‑driven platform across its more than 700 locations.

Yellow Wood Partners has combined two of its portfolio companies, Suave Brands Company and Elida Beauty, in a merger that creates Evermark, a global personal care platform representing about $1.9 billion in annual retail sales. Ares Credit funds led a $1.6 billion debt financing to support the transaction; leadership will be led by Daniel Alter as CEO with Alfie Vivian as President, Europe.

Bluestone Equity Partners has made a strategic growth investment in Selkirk Sport, the pickleball equipment and sportswear brand, marking Selkirk's first external investment. The capital will support product innovation, omnichannel retail expansion, and targeted international growth across Asia.

Bansk Group closed a continuation fund to extend its partnership with Arcadia Consumer Healthcare, with the transaction co-led by Coller Capital and Ares Secondaries Funds and supported by investment funds managed by BlackRock, Churchill, Dextra Partners, and Future Standard. The continuation structure provided liquidity to existing investors and supplies capital to accelerate Arcadia's organic and inorganic growth across its portfolio of OTC medicines, vitamins, and personal care brands.

WellSpring Consumer Healthcare, an Avista Healthcare Partners portfolio company, has acquired the DerMend and Recticare brands from Ferndale Pharma Group. The add-on expands WellSpring’s therapeutic skincare and OTC product portfolio and strengthens its omni-channel retail and e-commerce distribution; financial terms were not disclosed.

KEY Investment Partners purchased BellRock Brands out of receivership, securing the company's brand assets and providing working capital to refocus and revitalize the portfolio. The assets will be operated under a newly formed company, MM Brands, led by incoming CEO Joe Bayern as the business pursues national brand-building ahead of potential federal cannabis rescheduling.

New Directions Aromatics, a TruArc Partners portfolio company, has combined with Aromatic Fragrances International to create an e-commerce-enabled specialty ingredients and fragrance platform. The deal expands New Directions' U.S. footprint and brings complementary formulation, manufacturing, and digital ordering capabilities to serve beauty, personal care, home fragrance and other consumer brands.

A syndicate of global investors led by Snapdragon Capital Partners, with financing provided by funds managed by Strategic Value Partners (SVP), has acquired Better Being Co. HGGC has sold its remaining stake and exited the business after an eight-year partnership; the new investors committed a financial reserve to support near-term acquisitions to expand Better Being's brand portfolio and global reach. Better Being, a vertically integrated manufacturer and marketer of dietary supplements and personal care brands (including Solaray and Zhou Nutrition), is headquartered in Utah and employs nearly one thousand people.

Gordon Brothers has made a majority investment in the intellectual property and related consumer business of the Rachel Zoe brand. Rachel Zoe remains a significant shareholder and will continue as Founder and Chief Creative Officer while Gordon Brothers will expand licensing, product categories, experiences and distribution to drive growth.

Architect Equity has sold Faultless Brands, the Kansas City–based maker of fabric care and household cleaning brands including Faultless, Niagara, Magic and Bon Ami, to NiTEO Products, a portfolio company of Highlander Partners. Terms were not disclosed; the deal acts as an add-on to NiTEO's platform to expand brand and category capabilities in household and fabric care.

Maven’s MBO Fund II, together with other Maven client funds, has committed up to £15 million to back Covestus, a Cheltenham-based consumer healthcare platform, to accelerate its buy-and-build strategy. The initial investment will support Covestus’s acquisition of two oral-care brands, UltraDEX and Dentyl, from Venture Life Group plc to strengthen its UK and international oral-care footprint.

NiTEO Products, a portfolio company of Highlander Partners, has acquired Folexport, Inc. (FOLEX), a Tualatin, Oregon-based maker of carpet, fabric and hard-surface cleaning products, from Barrett and Patty Lash. The deal expands NiTEO's household products portfolio and is supported by senior financing from Monroe Capital and mezzanine/equity from NMP Capital.

The Riverside Company has invested in Shine (Shine Window Cleaning), which will be integrated as an add-on to Riverside portfolio company Evive Brands. Shine, a Jenison, Michigan–headquartered franchisor operating over 75 territories across 20 states, will join Evive’s home-services platform to accelerate franchise growth and expand residential and commercial exterior services.

Vision Healthcare (an Avista Healthcare Partners portfolio company) has acquired Svenskt Kosttillskott, a leading Swedish e-commerce supplements retailer, and New Care Supplements BV, a Dutch nutraceutical brand. The add-on deals (New Care closed June 2025; Svenskt closed July 2025) strengthen Vision’s presence in the Netherlands and the Nordics and expand its D2C product offering and pan‑European distribution and digital capabilities; terms were not disclosed.

Avista Healthcare Partners has completed its acquisition of PK Benelux, a leading Dutch vitamins, minerals and supplements (VMS) company and owner of the Lucovitaal brand. The deal strengthens Avista’s consumer health platform in Western Europe and will continue PK Benelux’s founder-led operations from its Uden headquarters.

Marquee Brands has acquired Stance, the San Clemente-based lifestyle and performance sock brand. The deal brings Stance into Marquee's global portfolio (backed by Neuberger Berman) and pairs the brand with United Legwear & Apparel Co. (ULAC) as its global licensee for most territories to drive product, retail and e-commerce expansion.

Praesidian Capital completed a strategic follow-on equity investment in Round 2, LLC, a South Bend, Indiana-based designer and manufacturer of collectible models, die-cast vehicles and hobby products. The additional capital will support product development, supply-chain capabilities, digital engagement and expanded distribution — including international growth — building on Praesidian’s original 2021 investment.

Consello Capital, the private equity arm of Consello, has closed a strategic growth investment in CleanBoss, the consumer and commercial cleaning products company co‑founded by Joy Mangano and Pitbull. The capital will support CleanBoss's expansion across retail, DTC and commercial channels and accelerate distribution of its CleanBoss Pro industrial product line.

Twin Star Home, a Z Capital Group-backed omnichannel home furnishings platform, acquired Walker Edison’s assets after Walker Edison filed for Chapter 11 and Twin Star emerged as the successful bidder in a court‑supervised auction. The deal will integrate Walker Edison’s e-commerce capability and design pipeline into Twin Star Home to expand omnichannel reach, sourcing, and distribution across multiple product categories.

Shanghai Juyi Cosmetics Co., Ltd. (JOY GROUP) has completed the full acquisition of Foltène, an Italian dermatological hair-care brand founded in Milan in 1944. The transaction includes Foltène's brand assets, global distribution network, supply chain and its research laboratory in Italy, and supports JOY GROUP's strategy to expand its hair and scalp care capabilities and international footprint.

The Bay Club Company has acquired Harbor Square Athletic Club in Edmonds, Washington, expanding Bay Club’s presence in the Pacific Northwest. The deal brings the full-service Harbor Square club into Bay Club’s membership network as an add-on to its West Coast portfolio; financial terms and the seller were not disclosed.

Tommie Copper, a Tengram Capital portfolio company, has acquired Freeze Sleeve, a maker of gel cooling cold-therapy sleeves for at-home use. The acquisition expands Tommie Copper's pain-management product portfolio and integrates Freeze Sleeve's cold-therapy technology into its direct-to-consumer and retail channels; terms were not disclosed.

Windsong Global has acquired KVD Beauty from Kendo (an LVMH-owned incubator) and will fold the brand into its multi-brand platform Belle Brands. Terms were not disclosed; Windsong plans a rebrand, SKU rationalization and to lean into eye and lip categories while leveraging KVD's retail distribution and social following to revive growth.

L Catterton has made a strategic growth investment in Seki Furniture, a leading Japanese furniture manufacturer and retailer, to support the company’s next phase of expansion. The transaction will leverage L Catterton’s consumer industry experience while Seki’s founding family and CEO Hideki Haruta continue to lead the business.

HALO Dream Inc., a Transom Capital Group portfolio company, has acquired Child Craft, a legacy brand of wood nursery furniture and decor. The deal expands HALO's premium nursery product portfolio and brings Child Craft's cribs, beds and dressers into the HALO brand; financing was supported by Wingspire Capital and Blue Torch Capital.

Global investment firm 3G Capital has completed its previously announced acquisition of Skechers U.S.A., Inc., taking the footwear and apparel company private and resulting in Skechers’ delisting from the NYSE. Skechers will remain led by CEO Robert Greenberg and President Michael Greenberg as 3G pursues long‑term value creation and operational initiatives for the brand.

BBQGuys, the Baton Rouge–based e-commerce retailer owned by Brand Velocity Group, has acquired Mont Alpi, a premium manufacturer of modular outdoor kitchen islands and grills. The acquisition expands BBQGuys' portfolio of owned brands (joining Blaze and PCM), strengthens its turnkey outdoor kitchen capabilities, and aims to accelerate product innovation and go-to-market reach while keeping Mont Alpi's leadership and operations in place.

ARCHIMED, a healthcare-focused private equity firm, has acquired Groupe Laboratoire Rivadis, a French developer and manufacturer of dermo-cosmetics and hygiene products (brands include Rivadouce, Milton and Auriège). The seller, majority shareholder Christian Lainé, is reinvesting a meaningful portion of proceeds; ARCHIMED plans to support Rivadis' growth and strengthen its position in the consumer health / dermo-cosmetics market.

Rawlings Sporting Goods has acquired Tanner Tees, a Sarasota-based maker of premium batting tees founded by Joe Tanner. The acquisition expands Rawlings' product portfolio into diamond sports training equipment and brings Tanner Tees' industry-standard batting tees to Rawlings' global distribution channels.

Whele, LLC (Razor Group) and Infinite Commerce announced a merger to form a combined Razor-branded company headquartered in Berlin and Boston, creating a global consolidator of Amazon FBA and e-commerce marketplace brands. The combined business will integrate technology and operational capabilities, with Infinite CEO Steve Neufer serving as Executive Chairman and the merged company targeting improved profitability and further M&A-led growth.

NexPhase Capital has made a strategic growth investment in Magic Science Corporation, the health-sciences company behind the Magic Molecule skincare brand and a U.S. manufacturer of hypochlorous acid (HOCl) products. The investment will be used to scale product development, retail distribution, and manufacturing capabilities as Magic Molecule expands its omnichannel retail presence.

Denver-based private equity firm Fruition Partners has acquired The Memory Company (TMC), a Phenix City, Alabama-based developer and distributor of licensed drinkware, home décor, and related hard goods. Founder Charles Sizemore sold the company but will remain a significant investor; KeyBank provided senior secured financing to support the transaction and working capital needs.

Digs Dog Care, backed by Frontenac and Encore Management Group, has acquired 17 pet resorts across the United States and begun rebranding select locations while partnering with others that will continue to operate under their original names. The deal builds a national network of high-end pet resorts offering daycare, boarding, grooming and training and supports Digs' strategy of scaling via targeted acquisitions while providing operational support and an employee ownership program.

Pennington Creek Capital, a Dallas-based private equity firm wholly owned by the Chickasaw Nation, has made a majority equity investment in Tacoma, Washington-based Rite in the Rain. The capital will support product development, operational scale and management's strategic growth initiatives for the maker of water-resistant notebooks, writing instruments and field organization gear.

L Catterton has made a strategic growth investment in L.A.B. Golf to support the company's product innovation, direct-to-consumer experience, retail expansion and international growth. L.A.B. Golf, based in Creswell, Oregon, is known for patented putter technology that reduces torque and has driven rapid consumer and professional adoption.

Better Being Co is merging the Honey Gardens brand with its ZAND Immunity portfolio to create a unified apitherapy and immunity-focused product line called Honey Gardens by ZAND Bee Therapy. The move consolidates Honey Gardens' bee-based supplements (propolis, royal jelly, syrups) under ZAND’s whole-body wellness platform to expand product offerings and support growth.

MarcyPen Capital Partners, together with Brand Velocity Group, acquired a majority stake in The GLD Shop from H.I.G. Growth Partners, with H.I.G. retaining a minority interest to support ongoing growth. The deal positions GLD to accelerate brand and marketing efforts under new ownership while continuing to leverage H.I.G.'s prior investment and operational improvements.

Oakley Capital’s Iconic BrandCo (a Fund III vehicle) has invested in three heritage luxury brands: Smythson of Bond Street, Fornasetti and Fabbrica Pelletterie Milano (FPM). The investments expand Iconic BrandCo’s portfolio of heritage lifestyle brands and aim to accelerate international expansion, digitisation and operational synergies across the group.

Volo Sports, the largest provider of tech-enabled adult social sports in the U.S., has acquired ZogSports, the country's second-largest social sports platform with over 120,000 players. The deal, enabled by Volo's largest investor Bluestone Equity Partners, creates a combined national platform with expanded geographic presence, broader customer networks, and increased financial flexibility to accelerate growth.

Affiliates of CriticalPoint have acquired consumer wearables brand Pura Vida Bracelets from Vera Bradley, Inc. CriticalPoint will install Ryan Heuser (co‑founder and former president of Paul Frank) as Pura Vida's CEO and intends to apply its operational expertise to accelerate the digitally native brand's growth.

TSG Consumer Partners has made a strategic growth investment in DUDE Wipes, with DUDE Wipes founders Sean Riley, Jeff Klimkowski and Ryan Meegan retaining significant ownership and remaining in their executive roles. Mark Cuban will remain an investor; the capital will be used to broaden household adoption, reach new consumer segments, and deepen manufacturing and retail partnerships. Financial terms were not disclosed.

Mechanix Wear, a portfolio company of Gryphon Investors, has acquired Kinco, the 50-year-old family-owned maker of premium work, farm, and outdoor gloves; terms were not disclosed. Travis Kindler will remain as Kinco President and retain a minority stake; the acquisition (which includes Kinco-owned Welch suspenders) is the second add-on for the Mechanix Wear platform and is expected to broaden product offerings and channel reach.

Growve, a St. Petersburg-based health and wellness company specializing in vitamins, supplements and active nutrition, has secured a majority equity investment led by Palm Beach Capital with participation from G-Bar Ventures and NMP Capital. The transaction also includes new debt financing from TCW Private Credit and NMP Capital to support Growve's growth, manufacturing and multi-channel expansion.

TSG Consumer Partners has signed a definitive agreement to acquire EōS Fitness, a rapidly growing US operator of High Value. Low Price. (HVLP) gyms. EōS CEO Rich Drengberg will remain with a vested interest as TSG supports the company's continued expansion of its multi-location, subscription-based gym footprint across the United States.

Manufacturing Revitalization Corporation of America (MRCA) has formed a new consumer product manufacturing division and acquired three direct-to-consumer brands — Semi Exact, Subpod and Hungry Bin — to be produced in MRCA facilities. Elton Rivas (founder of Semi Exact) was appointed to lead the new business unit as MRCA seeks to scale U.S.-based manufacturing for both B2B and DTC customers and support near-shoring opportunities.

FoodScience, LLC has acquired Natural Dog Company, a North Carolina–based maker of dog care products and supplements. The deal—terms not disclosed—is FoodScience's first acquisition since becoming a portfolio company of Morgan Stanley Capital Partners and expands FoodScience's presence in pet wellness and supplements.

Argand Partners, a New York-based middle-market private equity firm, has acquired Ballet Makers Inc. (the Capezio brand) from the Terlizzi and Giacoio families; terms were not disclosed. Backcast Partners provided senior secured debt and preferred equity to support the transaction, and several family members — including CEO Michael Terlizzi — will remain invested and in management as Argand pursues product innovation and international growth.