Operating Company Consumer

Society Brands

Canton, OH, United States

Tech-enabled wellness and self-care consumer products company focused on clean, toxin-free offerings. Operates an acquisition-and-scaling platform for consumer brands and maintains offices in Canton, OH; Newport Beach, CA; and Kalamazoo, MI.

Focus Areas
Consumer wellness, Self-care products, Clean, toxin-free wellness and self-care products

Tracked deals

9

9 tracked deals across 2022-2024.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Addon

7 addon · 2 buyout

Society Brands Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for Society Brands. 4 2022 2 2023 3 2024

Supporting Data

Recent Transactions

  • Buyer
    Society Brands
    Target
    Vitality Now
    Location
    United States
    Type
    Addon

    Society Brands, a tech-enabled consumer products platform based in Canton, Ohio, has acquired Vitality Now, a direct-to-consumer health and wellness supplements brand. The deal expands Society Brands' DTC health and personal care portfolio and aims to grow Vitality Now’s international reach and product distribution while keeping the founding team involved.

  • Buyer
    Society Brands
    Target
    Clarifion, Cleanomic
    Type
    Addon

    Society Brands, a tech-enabled consumer products platform, acquired two Orange County, California direct-to-consumer brands — Clarifion (air ionizers/purifiers) and Cleanomic (sustainable household products). The deals expand Society Brands' portfolio to 11 brands (surpassing $100M in annual topline) and add more than 30 team members, aligning with its Shopify-focused DTC strategy and Cleanomic's subscription offerings.

  • Buyer
    Society Brands
    Target
    Primal Life Organics
    Type
    Addon

    Society Brands, a tech-enabled consumer products platform, has acquired Akron, Ohio–based Primal Life Organics to expand its portfolio of direct-to-consumer and retail personal care brands. The founders will remain involved (Trina Felber as brand president), and Primal Life's more than 20 employees will stay in place as Society works to scale the brand's DTC business and expand retail distribution.

  • Buyer
    Society Brands
    Target
    Club EarlyBird
    Type
    Buyout

    Society Brands has acquired Club EarlyBird, a direct-to-consumer morning energy drink brand founded by Chuckie and Shelby Gregory. The deal brings the fast-growing DTC beverage into Society Brands' portfolio to scale distribution, operations and marketing while the founders remain with the business.

  • Buyer
    Society Brands
    Target
    Wolf Tactical
    Type
    Addon

    Society Brands, an ecommerce aggregator, has acquired Wolf Tactical, a Fort Lee, New Jersey–based tactical gear brand. Founder Tim Wu will remain as Brand President as Wolf Tactical joins Society Brands' portfolio to accelerate growth and expand the brand's product offering.

  • Buyer
    Society Brands
    Target
    Yankee Toy Box
    Seller
    Lisa Zerr, Kermit Zerr
    Industry
    E-Commerce
    Type
    Addon

    Society Brands, an e-commerce aggregator, has acquired Milford, New Hampshire-based Yankee Toy Box, a retailer of licensed-character children's apparel, footwear and accessories. Founders Lisa and Kermit Zerr will remain involved (Lisa as Brand President) as the brand joins Society Brands' portfolio to accelerate channel expansion and product growth.

  • Buyer
    Society Brands
    Target
    Barnesmith
    Industry
    E-Commerce
    Type
    Addon

    Society Brands, an ecommerce aggregator, has acquired Orange County–based Barnesmith, a leading collegiate apparel brand. Founder Eric Barnes will remain as Brand President as the business expands its product lines and college coverage within Society Brands' portfolio.

  • Buyer
    Society Brands
    Target
    Power Theory
    Location
    United States
    Type
    Addon

    Society Brands, an e-commerce aggregator, has acquired Power Theory, a consumer electronics brand specializing in screen protectors and mobile accessories. The deal accompanies strategic hiring of former mophie team members — including Charlie Quong as Chief Product Officer — and positions Power Theory's founder Matt Dreier as Brand President to help scale the brand within Society Brands' portfolio.

  • Buyer
    Society Brands
    Target
    OmniiX
    Type
    Buyout

    Society Brands, an Amazon aggregator, has acquired OmniiX, an Amazon brand management agency that manages ecommerce brand growth and has serviced hundreds of consumer product companies. OmniiX founders John W. Collins and Stormey Collins join Society Brands' executive leadership team as Chief Marketing Officer and Chief of Staff to help scale acquired brands across the Society Brands platform.

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