Society Brands Acquires Club EarlyBird
October 31, 2023
Society Brands has acquired Club EarlyBird, a direct-to-consumer morning energy drink brand founded by Chuckie and Shelby Gregory. The deal brings the fast-growing DTC beverage into Society Brands' portfolio to scale distribution, operations and marketing while the founders remain with the business.
- Buyers
- Society Brands
- Targets
- Club EarlyBird
- Industry
- Consumer Products
- Location
- Indiana, United States
- Transaction Type
- Buyout
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