Society Brands Acquires Vitality Now
June 4, 2024
Society Brands, a tech-enabled consumer products platform based in Canton, Ohio, has acquired Vitality Now, a direct-to-consumer health and wellness supplements brand. The deal expands Society Brands' DTC health and personal care portfolio and aims to grow Vitality Now’s international reach and product distribution while keeping the founding team involved.
- Buyers
- Society Brands
- Targets
- Vitality Now
- Platforms
- Society Brands
- Industry
- Consumer Products
- Location
- United States
- Transaction Type
- Addon
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