Society Brands Acquires Primal Life Organics
January 3, 2024
Society Brands, a tech-enabled consumer products platform, has acquired Akron, Ohio–based Primal Life Organics to expand its portfolio of direct-to-consumer and retail personal care brands. The founders will remain involved (Trina Felber as brand president), and Primal Life's more than 20 employees will stay in place as Society works to scale the brand's DTC business and expand retail distribution.
- Buyers
- Society Brands
- Targets
- Primal Life Organics
- Platforms
- Society Brands
- Industry
- Consumer Products
- Location
- Ohio, United States
- Transaction Type
- Addon
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