Second Nature Brands Acquires Voortman Cookie Brand From J.M. Smucker
October 22, 2024
Second Nature Brands agreed to acquire the Voortman cookie brand from The J.M. Smucker Co. in an all-cash transaction valued at approximately $305 million. The deal includes all Voortman trademarks and a leased manufacturing facility in Burlington, Ontario, with about 300 employees transitioning.
- Buyers
- Second Nature Brands
- Targets
- Voortman (cookie brand and business)
- Sellers
- The J.M. Smucker Co.
- Platforms
- Second Nature Brands
- Industry
- Consumer Products
- Location
- Michigan, United States
- Transaction Type
- Addon
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