Second Nature Brands Acquires Tillamook Country Smoker

Firelight Capital Partners Acquires Snif-Snax

August 5, 2025

Food & Beverage

Firelight Capital Partners has acquired Miami-based Snif-Snax, a maker and distributor of single-ingredient smoked salmon and chicken pet treats. Firelight plans to invest in a new distribution and manufacturing facility, product innovation and infrastructure improvements while founder Jonathan Brown and family retain ownership stakes and new executives (Kevin Fick as CEO, Jeff Sutherland as COO) join the company.

Second Nature Brands Acquires Voortman Cookie Brand From J.M. Smucker

October 22, 2024

Consumer Products

Second Nature Brands agreed to acquire the Voortman cookie brand from The J.M. Smucker Co. in an all-cash transaction valued at approximately $305 million. The deal includes all Voortman trademarks and a leased manufacturing facility in Burlington, Ontario, with about 300 employees transitioning.

Second Nature Brands Acquires Sahale Snacks from The J.M. Smucker Co.

September 27, 2023

Food & Beverage

Second Nature Brands, a Michigan-based snack platform, has agreed to acquire Sahale Snacks from The J.M. Smucker Co. for $34 million. The deal includes Sahale trademarks and a leased manufacturing facility in the Seattle area and will transition approximately 100 employees to Second Nature Brands; the acquisition is an add-on to Second Nature Brands' premium snack portfolio.

Second Nature Brands (CapVest) Acquires Brownie Brittle from Encore Consumer Capital

December 7, 2022

Food & Beverage

Second Nature Brands, a snacks platform controlled by CapVest Partners LLP, has completed the acquisition of Brownie Brittle from Encore Consumer Capital. The deal is an add-on to the Second Nature Brands platform to expand its portfolio into baking and accelerate Brownie Brittle's retail and e-commerce growth; terms were not disclosed.

CapVest Acquires Second Nature Brands from Palladium Equity Partners

April 26, 2022

Food & Beverage

Funds managed by CapVest Partners LLP have closed the acquisition of Second Nature Brands, a Michigan-based creator of premium snacks and treats (Kar's Nuts, Second Nature Snacks, and Sanders Chocolates), from affiliates of Palladium Equity Partners. CapVest said it will support the company's next phase of growth through product innovation, category leadership and scaling the platform organically and via strategic acquisitions; terms were not disclosed.

Insignia Capital Group Acquires Tillamook Country Smoker

May 23, 2017

Food & Beverage

Insignia Capital Group, a San Francisco Bay Area private equity firm, has acquired Tillamook Country Smoker, a third-generation, family-owned maker of hardwood-smoked jerky and meat snacks based in Bay City, Oregon. Several family shareholders participated in the transaction; Insignia said the acquisition expands its food portfolio and will leverage synergies with its other salty snack investments to accelerate growth and invest in operations.