Consumer Products Acquisitions in New York

American Exchange Group (AEG) has acquired the assets of E. Gluck Corporation and combined the businesses to form E. Gluck Holdings LLC, creating a leading wholesale fashion watch and jewelry company. The deal brings together E. Gluck's heritage in watch design and retail partnerships with AEG's global sourcing, manufacturing scale and distribution network to expand distribution, accelerate product innovation and grow market share across retail channels.

Yellow Wood Partners has combined two of its portfolio companies, Suave Brands Company and Elida Beauty, in a merger that creates Evermark, a global personal care platform representing about $1.9 billion in annual retail sales. Ares Credit funds led a $1.6 billion debt financing to support the transaction; leadership will be led by Daniel Alter as CEO with Alfie Vivian as President, Europe.

Centric Brands acquired select operations, assets, and intellectual property from Fownes Brothers & Co., including key cold-weather accessory licenses (Ugg, Timberland, Cole Haan) and private-label manufacturing agreements with The North Face and lululemon. As part of the deal Andrew Gluckman joins Centric as SVP, Division Head Cold-Weather to support integration and growth of Centric’s accessories platform.

Crown Brands Group, backed by G72 Holdings, has acquired iconic intimate apparel brand Hanky Panky in partnership with Rafar Group (the parent of Gelmart International). Rafar Group will serve as the core operating partner overseeing product, e-commerce and distribution while Hanky Panky founders will remain on the board; the deal is Crown's inaugural acquisition and establishes a new premium consumer brand platform.

STARK, the luxury carpet and rug design house, has acquired Fort Street Studio, the bespoke atelier founded by Janis Provisor and Brad Davis known for hand-knotted silk rugs. Fort Street Studio will operate as a distinct brand within the STARK portfolio, with its creative team and leadership retained to preserve the studio's artisanal approach while expanding STARK's luxury, bespoke offerings.

Consello Capital, the private equity arm of Consello, has closed a strategic growth investment in CleanBoss, the consumer and commercial cleaning products company co‑founded by Joy Mangano and Pitbull. The capital will support CleanBoss's expansion across retail, DTC and commercial channels and accelerate distribution of its CleanBoss Pro industrial product line.

Tru Fragrance & Beauty has acquired fragrance brand Lake & Skye, which it first backed with a minority investment in 2018. Tru plans to scale the US-based brand, deepen relationships with national retailers including Ulta, Nordstrom and Blue Mercury, and retain founder Courtney Somer as Chief Creative Officer and minority equity owner; Roxann Blasz will become President.

NexPhase Capital has made a strategic growth investment in Magic Science Corporation, the health-sciences company behind the Magic Molecule skincare brand and a U.S. manufacturer of hypochlorous acid (HOCl) products. The investment will be used to scale product development, retail distribution, and manufacturing capabilities as Magic Molecule expands its omnichannel retail presence.

Vivos Holdings, a portfolio company of Emprise Group, has completed its combination with Nice-Pak Products, bringing together two manufacturers of private‑brand and co‑manufactured hygiene and personal care products. The deal expands Vivos' geographic footprint, manufacturing capabilities, and product development capacity, creating a larger solutions partner for brand owners and retailers.

Keurig Dr Pepper (KDP) has acquired full ownership of Dyla Brands, a maker of powdered drink mixes and liquid water enhancers (including the STUR brand). KDP previously held a minority stake since 2017 and says the acquisition expands its functional hydration and drink-mix capabilities while preserving Dyla's third-party brand partnerships.

Volo Sports, the largest provider of tech-enabled adult social sports in the U.S., has acquired ZogSports, the country's second-largest social sports platform with over 120,000 players. The deal, enabled by Volo's largest investor Bluestone Equity Partners, creates a combined national platform with expanded geographic presence, broader customer networks, and increased financial flexibility to accelerate growth.

Dame has acquired Chakrubs, a crystal-based intimacy wellness brand, adding handcrafted crystal sex toys to its product portfolio. Chakrubs founder Vanessa Cuccia will transition from CEO to Brand Director as the brand becomes available through Dame's and Chakrubs' websites.

Established Incorporated and ACI Licensing formed a newly created joint venture to acquire ownership stakes in four women's lifestyle brands — Badgley Mischka, C&C California, Kay Unger and RACHEL Rachel Roy — with Established holding 51% and ACI 49%. The transaction is supported by equity partners Crosstimbers Capital Group, Ares Management and Morgan Stanley Investment Management and financed with debt from Huntington Bank; additional transaction terms were not disclosed.

Megalabs USA has acquired men's skin, hair and body care brand Geologie; terms were not disclosed. Geologie co-founders Dave Skaff and Nick Allen will be stepping down as Megalabs strengthens its dermatology and personal-care offering following earlier investments such as DS Laboratories.

SKIMS has acquired SKKN by Kim by purchasing Kim Kardashian's 80% majority stake and Coty's 20% minority stake, bringing Kardashian's beauty labels under the SKIMS umbrella. The deal consolidates Kardashian's apparel, cosmetics, skincare and fragrance businesses and positions SKIMS to expand into beauty, with product launches planned beginning in 2026; terms were not disclosed.

Lush Decor has acquired Trans Ocean, a long-standing rug importer founded in 1908, adding floor décor to its home fashions portfolio. Terms were not disclosed; Trans Ocean’s designer Liora Manné and key staff will join Lush Decor and the rug assortment and DTC operations will be integrated into Lush Decor’s channels.

Grove Collaborative has acquired substantially all of the assets of 8Greens, an early natural wellness brand known for its greens supplements. The deal expands Grove's owned-brand wellness portfolio and brings 8Greens products onto Grove's online marketplace (as well as continuing existing channels such as 8Greens.com, Amazon and QVC).

Caleres has agreed to acquire luxury footwear brand Stuart Weitzman from Tapestry, Inc. for approximately $105 million (announced) and closed for $120.2 million (including $11.5 million cash at closing), adding the brand to Caleres' Brand Portfolio. The acquisition, funded via Caleres' revolving credit facility, is intended to expand Caleres' luxury and direct-to-consumer capabilities and leverage its footwear operating expertise to return Stuart Weitzman to profitability.

Teamshares acquired Story First, Inc. (dba The Costumer), a Schenectady-based costume rental and theatrical services provider, in a transaction that closed January 17, 2025. The acquisition enables a succession outcome for the business's owners and transitions the company into Teamshares' employee-ownership model.

WHP Global has completed the acquisition of the intellectual property of the Vera Wang fashion brand. Designer Vera Wang will remain Founder & Chief Creative Officer and will be a shareholder in WHP Global as the firm looks to grow the brand through its global distribution, e-commerce and licensing capabilities.

Consortium Brand Partners (CBP), in strategic partnership with American Exchange Group, acquired Jonathan Adler, the New York–based home décor, furniture and lifestyle brand, closing the transaction on December 23, 2024. Founder Jonathan Adler will remain Founder and Chief Creative Officer as the buyer partners plan to expand the brand’s retail, wholesale and international footprint.

Dunes Point Capital, LP (via Dunes Point Capital Fund III) has acquired Kravet, LLC, a Woodbury, New York–based leader in to‑the‑trade home furnishings. Kravet operates global showrooms, distribution centers and a manufacturing site, employs approximately 870 people, and the Kravet family will remain a significant shareholder; debt financing was provided by Twin Brook Capital Partners and Lord Abbett.

Bose Corporation has acquired McIntosh Group, the parent company of luxury audio brands including McIntosh and Sonus faber, from Highlander Partners. The deal (consummated November 15, 2024) expands Bose’s premium product portfolio and opens opportunities to grow its in‑car and high‑end audio offerings.

Encore Consumer Capital has acquired DeIorio (DeIorio Foods/DeIorio, LLC), a Utica, New York-based manufacturer of specialty frozen pizza dough products, from Rudolph Capital. DeIorio employs over 300 people and Encore plans to invest in capacity and capabilities while pursuing add-on acquisitions to build out a frozen-dough platform serving foodservice, convenience and retail customers across North America.

Havenly Brands has acquired direct-to-consumer furniture brand Burrow for an undisclosed sum, adding the modular, flat-pack sofa specialist to its growing portfolio of home brands. Havenly plans to integrate the majority of Burrow’s team and keep Burrow’s retail locations open while leveraging cross-brand distribution and shared e‑commerce capabilities to expand reach and product distribution.

Vida Shoes International, Inc. acquired luxury footwear brand Aquatalia from ADJHA Aquatalia LLC, with the transaction consummated on September 26, 2024. Vida said the acquisition expands its portfolio in the luxury footwear segment and will leverage Aquatalia's Italian craftsmanship and weatherproof technology to grow its women's luxury offerings and retail relationships.

CORE Industrial Partners has made a majority growth investment in beauty brand Winky Lux to support the company's expansion across digital and brick-and-mortar channels; terms were not disclosed. The Winky Lux management team, including CEO and co-founders, will remain in place and the company has added two industry veterans to its board, with Raymond James advising CORE.

American Exchange Group (AXNY Group) has acquired clean beauty skincare brand Indie Lee. The deal expands AXNY Group's portfolio in beauty and personal care, enabling Indie Lee to leverage AXNY's retailer distribution network and pursue product line expansion and licensing opportunities.

Watches of Switzerland Group PLC has acquired Roberto Coin Inc., the U.S.-associated arm of Italian jeweler Roberto Coin S.p.A., for approximately $130 million. The deal secures exclusive distribution rights for the Roberto Coin brand across North America and keeps the existing U.S. leadership team and Coin family involvement while enabling WOSG to expand the brand through its retail and digital channels.

Daisy Manufacturing Company, a portfolio company of private equity firm BRS & Co., has acquired Crosman Corporation, the air gun division of Velocity Outdoor (owned by Compass Diversified). The deal is an add-on acquisition for Daisy; terms were not disclosed and proceeds to the seller will be used for debt repayment and general corporate purposes.

West Lane Capital Partners has acquired Mented Cosmetics and will merge the brand into its Blooming Brands platform. Terms were not disclosed; West Lane said it will support Mented's relaunch (planned for summer 2024), distribution and product development while co-founder KJ Miller remains on board in an interim role.

Bridgepoint Europe VII has acquired RoC Skincare from Gryphon Investors; financial terms were not disclosed. The investment will leverage Bridgepoint’s European presence and sector expertise to accelerate RoC’s growth across Europe and internationally, expand its product offering, and strengthen its online and retail channels.

Burch Creative Capital has acquired a majority stake in cult menswear brand Rowing Blazers, with Tom Vellios (co-founder of Five Below) and Jason Epstein (partner at Stonecourt Capital) co-investing alongside BCC. Founder Jack Carlson will remain as Creative Director and co-founder David Rosenzweig will remain as Director of Strategy; the new capital and expertise will be used to hire key roles, expand the women's line, broaden distribution, and grow the retail footprint including a planned Manhattan flagship.

Guess?, Inc. and WHP Global have completed the acquisition of New York–based fashion brand rag & bone. Guess? acquired all operating assets (and, together with WHP Global, will jointly own rag & bone's intellectual property); Guess? contributed approximately $57.1 million at close (earlier terms disclosed a $56.5 million contribution plus up to $12.8 million potential earnout). rag & bone will remain based in New York and will leverage Guess?'s global distribution and WHP's brand-management capabilities to pursue growth.

Forum Brands, an e-commerce aggregator, has acquired Lola, a New York–based period care brand known for organic cotton tampons, pads and other sexual-health products. The deal, begun in Q3 of last year and finalized in December, will fold Lola into Forum’s portfolio to accelerate omnichannel growth and retail expansion while leveraging Forum’s Amazon and DTC capabilities.

London-based family office Manzanita Capital has acquired a majority stake in niche perfumery D.S & Durga. Founders David and Kavi Moltz will remain in leadership, with initial investor Monogram Capital remaining a shareholder; proceeds will support retail expansion, hiring and international growth.

Suave Brands Company, a Yellow Wood Partners portfolio company, has acquired the ChapStick brand from Haleon. The transaction closed in the first half of 2024 and results in Haleon becoming a shareholder in Suave Brands Company as the buyers integrate ChapStick into the Suave platform to drive marketing, sales and operational synergies.

Shiseido Company, Limited, through its subsidiary Shiseido Americas Corporation, has completed the acquisition of DDG Skincare Holdings LLC, owner of the Dr. Dennis Gross Skincare brand. The purchase adds a dermatologist-led, prestige skincare brand to Shiseido's portfolio to accelerate growth and diversify its Americas business.

Pharmavite LLC has acquired Bonafide Health for $425 million, expanding its women's health portfolio alongside brands such as Uqora and Equelle. Bonafide Health will continue to operate from its Harrison, New York headquarters and the deal strengthens Pharmavite's position in science-backed nutraceuticals for menopause and women's health.

Movement Climbing, Yoga, and Fitness has acquired The Cliffs Climbing + Fitness, bringing The Cliffs' New York and Philadelphia gyms into Movement's nationwide network. The deal expands Movement's East Coast footprint and adds several large NYC and Pennsylvania facilities, including The Cliffs at Gowanus and The Cliffs at Callowhill.

Funds advised by Apax Partners LLP have completed the acquisition of Bazooka Candy Brands from The Tornante Company and funds affiliated with Madison Dearborn Partners. Apax plans to support Bazooka's growth by focusing on distribution expansion, product innovation, geographic expansion, and strategic acquisitions while promoting Tony Jacobs to CEO.

American Exchange Group (AXNY Group) has acquired HatchCollective, a beauty and personal care brand incubator founded in 2009; HatchCollective will be renamed AX Beauty Brands and continue selling its portfolio (NatureWell, Found Active, Orlando Pita Play, TXTUR, Paint & Petals) through major retailers. The deal expands American Exchange Group's consumer product portfolio and brings beauty and personal care capabilities into its existing accessories, footwear and private-label operations.

Ariela & Associates International (AAi) has acquired inclusive, digitally native intimates brand Parade. Parade will operate as a division within AAi, maintaining its creative identity while leveraging AAi’s sourcing, design and forecasting capabilities to scale in the U.S. and globally.

Transom Capital Group completed the acquisition of Aden & Anais, Inc., the owner/operator of the HALO and aden + anais infant brands. Transom will operate the business as an independent portfolio company and plans to support product innovation, expand market reach across e‑commerce and retail channels, and drive operational improvements.

Funds managed by Ares Management's Private Equity Group invested $375 million in WHP Global at a $1.6 billion valuation to provide growth capital for the company's next phase of brand acquisitions. As part of the transaction, Ares partners Jordan Smith and Aaron Rosen will join WHP Global's board to support the company's M&A-driven expansion.

West Lane Capital Partners has acquired a majority stake in Non‑Foods Marketing Corp. (NFM), a New York‑based national buying service and developer/marketer of general merchandise sold under the Living Concepts brand. Founder Tony Gusta will remain CEO and retain an ownership stake as West Lane partners with the company to expand its customer, product and distribution channels domestically and internationally.

Salt Creek Capital has formed Regal Products, LLC and, through the new platform, acquired Regal Industrial Sales, Inc. and Firearm Safety Devices Corp. The combined businesses supply sporting-goods accessories and firearm safety devices to OEMs, retailers and government customers; the deal is intended to expand Regal's product sourcing, on‑shore inventory management and distribution capabilities under PE backing.

Linden Capital Partners has acquired LifeStyles Healthcare, a global sexual health and wellness platform, from a consortium of investors including Trustar Capital and Humanwell Healthcare. The deal excludes LifeStyles' Chinese operations (including the Jissbon brand), which will be retained by the selling shareholders; Linden has named Laurent Faracci as incoming CEO and Ron Fugate as Chairman to drive commercial, brand, and innovation-led growth.

The Estée Lauder Companies has acquired the TOM FORD brand and all related intellectual property in a transaction valuing the enterprise at $2.8 billion. ELC paid approximately $2.25 billion at closing (offset by $250 million from Marcolin) and will license TOM FORD fashion to Ermenegildo Zegna Group and eyewear to Marcolin under long-term agreements.

Heyday, a San Francisco-based consumer-products platform, has acquired ZitSticka, a digitally-native acne-treatment skincare brand. The acquisition expands Heyday’s personal care portfolio and leverages its omnichannel capabilities to scale ZitSticka’s award-winning acne-patch products and growing retail distribution (Target, Ulta) for future growth.