Forum Brands Acquires Organic Period Care Brand Lola

Investor Group (including NFX) Makes Equity Investment in Forum Brands

June 29, 2021

E-Commerce

An investor group led by an undisclosed lead investor, alongside NFX and several angel investors, has made an equity investment in Forum Brands, a New York-based operator and acquirer of Amazon/DTC consumer brands. The funding will be used to scale Forum Brands' technology-led acquisition and operations platform and accelerate brand acquisitions across categories such as family, health & wellness, and pet.

Perelel Acquires LOOM to Boost Women's Health Education

October 7, 2024

Healthcare Services

Perelel has acquired LOOM, a Los Angeles-based educational platform focused on reproductive and sexual health, to integrate LOOM's subscription-based content and community into Perelel's women's health offering. LOOM co-founder and CEO Erica Chidi will join Perelel as a strategic advisor; financial terms were not disclosed.

Forum Brands Acquires Bonza and Simka Rose to Expand International E‑commerce Portfolio

September 1, 2021

E-Commerce

Forum Brands, a New York–based e-commerce acquisition platform, announced the acquisition of two digital commerce brands — Bonza (pet products) and Simka Rose (eco‑friendly baby products) — as part of a push to expand its international footprint. The company also secured $100M in debt financing from TriplePoint Capital to scale its acquisition platform and invest in technology for its portfolio.

Colgate-Palmolive Acquires Hello Oral Care Brand

January 23, 2020

Consumer Products

Colgate-Palmolive Company has agreed to acquire Hello Products LLC, a fast-growing premium U.S. oral care brand, from Tenth Avenue Holdings. The deal expands Colgate’s portfolio into a younger, lifestyle-oriented oral care segment and will be financed with cash and debt; Hello’s founder and CEO will remain in leadership roles.

Delta Galil Acquires Organic Basics

July 26, 2022

E-Commerce

Delta Galil Industries has acquired the Organic Basics brand and certain related assets from its founders/owners; terms were not disclosed. Delta Galil plans to expand the digitally native sustainable apparel brand globally — particularly in the US and Europe — and extend the product line to include baby and kids items while scaling its direct-to-consumer e-commerce offering.

Luxury Brands LLC Acquires Youngblood Mineral Cosmetics

June 3, 2022

Consumer Products

Luxury Brands LLC, led by President and CEO Michael Dodo, has acquired the company assets of Youngblood Mineral Cosmetics and Youngblood Skin Care. The deal brings the legacy clean-beauty brand founded by Pauline Youngblood into Luxury Brands' portfolio to accelerate product development, digital marketing and both B2B and direct-to-consumer sales.