Perelel Acquires LOOM to Boost Women's Health Education

Atlassian Acquires Loom

October 12, 2023

Cloud & SaaS

Atlassian Corporation has acquired Loom, the asynchronous video messaging platform, for approximately $975 million (about $880 million cash and the remainder in Atlassian equity awards). Loom will remain available as a standalone product while being integrated across Atlassian's suite (Jira, Confluence, etc.) to add async video capabilities and AI-driven video-to-workflow features.

360Learning Acquires Looop

January 11, 2022

Education

360Learning, the global collaborative learning SaaS provider, has acquired UK-based LMS leader Looop for $20 million in a mix of cash and shares. The acquisition brings Looop's UX-focused, automation-first learning management system and its enterprise customer base (including Klarna, Monzo, Financial Times and ASOS) into 360Learning to accelerate product capabilities and increase penetration in the UK and other markets.

Traject Acquires Loomly

August 23, 2021

Marketing & Advertising

Traject, a marketing technology suite backed by ASG, has acquired Loomly, a brand success platform for social media management. The deal expands Traject's social media and marketing toolset — Loomly serves over 13,200 marketing teams and has been growing revenue rapidly — and represents an add-on to the Traject/ASG portfolio.

Ceridian Acquires eloomi to Expand Dayforce Learning Capabilities

February 1, 2024

Cloud & SaaS

Ceridian has entered into a definitive agreement to acquire eloomi, a Copenhagen- and Orlando-based learning experience platform, with the deal expected to close in Q1 2024 and funded from Ceridian’s existing cash balance. The acquisition will integrate eloomi’s LMS/LXP and AI-driven content capabilities into Ceridian’s Dayforce platform to expand learning, people development and extended-enterprise training offerings; eloomi was backed by the Export and Investment Fund of Denmark (EIFO), Kennet Partners and Great Hill Partners.

Forum Brands Acquires Organic Period Care Brand Lola

January 31, 2024

Consumer Products

Forum Brands, an e-commerce aggregator, has acquired Lola, a New York–based period care brand known for organic cotton tampons, pads and other sexual-health products. The deal, begun in Q3 of last year and finalized in December, will fold Lola into Forum’s portfolio to accelerate omnichannel growth and retail expansion while leveraging Forum’s Amazon and DTC capabilities.

The Flex Co. Acquires Allbodies Inc.

December 13, 2023

Healthcare Services

The Flex Co., a leading sustainable period-care brand based in Venice, California, has acquired Allbodies Inc., an inclusive reproductive and sexual health education platform. The acquisition brings Allbodies' educational content and network of practitioners into Flex's product ecosystem to expand the company's women's health education and product-development capabilities; financial terms were not disclosed.