Traject Acquires Loomly

Traject Acquires PLANOLY

December 16, 2020

Marketing & Advertising

Traject, the marketing-technology suite backed by ASG (and ultimately Alpine Investors), has acquired PLANOLY, a visual social media planning, scheduling and analytics platform headquartered in Austin, Texas. PLANOLY's founders will remain for a transition period and the business will join Traject's MarTech portfolio as an add-on to expand Traject's social media capabilities.

Bending Spoons Acquires Loomly from ASG

January 10, 2025

Software

Italian technology company Bending Spoons has acquired Loomly, a social media management platform, from ASG. Willkie acted as legal advisor to Bending Spoons on the transaction; Loomly will join Bending Spoons' portfolio of digital products and services.

Traject (ASG-backed) Acquires Sendible

March 9, 2021

Cloud & SaaS

Traject, a marketing-technology holding company backed by ASG, has acquired Sendible, a London-founded social media management platform. The deal adds Sendible to Traject’s growing suite of social and martech products as an add-on to the Traject portfolio; Sendible’s founder will remain for a transition period and a new CEO has been appointed.

Atlassian Acquires Loom

October 12, 2023

Cloud & SaaS

Atlassian Corporation has acquired Loom, the asynchronous video messaging platform, for approximately $975 million (about $880 million cash and the remainder in Atlassian equity awards). Loom will remain available as a standalone product while being integrated across Atlassian's suite (Jira, Confluence, etc.) to add async video capabilities and AI-driven video-to-workflow features.

Cyncly Acquires Broadlume

December 5, 2024

Software

Cyncly, a global provider of visualization and business management software backed by TA Associates and Genstar Capital, has agreed to acquire Broadlume, a provider of digital marketing, product visualization and business management software for the flooring industry. The deal will fold Broadlume into Cyncly’s flooring division (Cyncly Flooring) to expand digital marketing, visualization, CRM/ERP and payments capabilities for flooring dealers, distributors and manufacturers across North America.

Perelel Acquires LOOM to Boost Women's Health Education

October 7, 2024

Healthcare Services

Perelel has acquired LOOM, a Los Angeles-based educational platform focused on reproductive and sexual health, to integrate LOOM's subscription-based content and community into Perelel's women's health offering. LOOM co-founder and CEO Erica Chidi will join Perelel as a strategic advisor; financial terms were not disclosed.