Traject Acquires PLANOLY

Traject Acquires Loomly

August 23, 2021

Marketing & Advertising

Traject, a marketing technology suite backed by ASG, has acquired Loomly, a brand success platform for social media management. The deal expands Traject's social media and marketing toolset — Loomly serves over 13,200 marketing teams and has been growing revenue rapidly — and represents an add-on to the Traject/ASG portfolio.

Traject (ASG-backed) Acquires Sendible

March 9, 2021

Cloud & SaaS

Traject, a marketing-technology holding company backed by ASG, has acquired Sendible, a London-founded social media management platform. The deal adds Sendible to Traject’s growing suite of social and martech products as an add-on to the Traject portfolio; Sendible’s founder will remain for a transition period and a new CEO has been appointed.

Planoly Acquires Snipfeed

April 22, 2024

Cloud & SaaS

Planoly, the Austin-based social media management platform, acquired creator monetization tool Snipfeed to integrate storefront and monetization capabilities into its product suite. The deal brings Snipfeed’s storefront functionality into Planoly’s planning and publishing workflow to accelerate product roadmap development and expand social commerce capabilities for creators and small businesses.

Aletheia Marketing & Media Acquires Pluralytics

July 23, 2024

Marketing & Advertising

Dallas-based Aletheia Marketing & Media Inc. has acquired Pluralytics, an AI-driven values-based content intelligence SaaS platform. The deal combines Pluralytics' ValuesFinder AI and behavioral-science models with Aletheia's media planning and campaign capabilities to deliver personalized, values-driven marketing solutions.

Planview Acquires Plutora

September 18, 2024

Software

Planview has completed its acquisition of Plutora, a provider of Value Stream Management (VSM) and software delivery solutions. The deal integrates Plutora's release, test environment, and deployment planning capabilities into Planview's Strategic Portfolio Management and Digital Product Development platform to provide customers end-to-end visibility across the software development lifecycle.

SE Ranking Acquires Planable

August 4, 2025

Marketing & Advertising

SE Ranking, an AI-first SEO platform backed by Camber Partners, has acquired Planable, a social media management SaaS that helps teams create, plan, approve, and analyze social content. The acquisition expands SE Ranking’s product footprint into social media management, positioning the company as a multi-product marketing platform serving agencies and in-house marketing teams.