Aletheia Marketing & Media Acquires Pluralytics
July 23, 2024
Dallas-based Aletheia Marketing & Media Inc. has acquired Pluralytics, an AI-driven values-based content intelligence SaaS platform. The deal combines Pluralytics' ValuesFinder AI and behavioral-science models with Aletheia's media planning and campaign capabilities to deliver personalized, values-driven marketing solutions.
- Buyers
- Aletheia Marketing & Media Inc.
- Targets
- Pluralytics
- Industry
- Marketing & Advertising
- Location
- Texas, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
SAI360 Acquires Plural Policy
December 2, 2025
AI & Machine Learning
SAI360 has acquired Plural Policy, an AI-driven regulatory intelligence company that applies LLMs to analyze legislative and regulatory text at scale. The deal integrates Plural's legislative AI capabilities into SAI360's Regulatory Compliance Management module to expand AI-native compliance features; financial terms were not disclosed.
-
Mediafly Acquires Aptology
October 18, 2022
Cloud & SaaS
Mediafly has acquired Aptology, a talent intelligence platform that assesses and predicts sales representative performance, and will integrate Aptology's behavioral-survey-based insights into its Revenue360 revenue enablement platform. The acquisition brings Aptology's team (including co-founders Bill Walsh and Suchi Pathak) into Mediafly to expand capabilities across hiring, onboarding, coaching and sales performance optimization.
-
MarketSource Acquires Salelytics
September 28, 2023
Professional Services
MarketSource, Inc., a managed sales solutions provider owned by Allegis Group, has acquired Salelytics, LLC, a contact-center and outsourced customer experience provider headquartered in Appleton, Wisconsin. The deal combines Salelytics' AI-supported contact center technologies and inside-sales capabilities with MarketSource's field and inside sales operations to deliver an end-to-end customer experience and expanded capabilities across multiple verticals.
-
Contentstack Acquires Lytics
January 8, 2025
Cloud & SaaS
Contentstack acquired Lytics, a real-time customer data platform, in a deal that closed in December 2024 to add first‑party data activation, audience insights and profile management to Contentstack's composable DXP. The combination aims to enable real‑time personalization at scale for brands and creates a combined business that the company says includes over 500 customers and more than 500 employees.
-
MediaMint Acquires Taktical Digital
December 16, 2025
Marketing & Advertising
MediaMint has acquired Taktical Digital to deepen its performance marketing and AI-enabled growth capabilities and expand its North American footprint. The deal integrates Taktical’s digital media buying, SEO, content, and full-funnel optimization expertise with MediaMint’s Agentic AI-powered services.
-
Newsela Acquires Schoolytics
January 20, 2026
Education
Newsela has acquired Schoolytics, an analytics and AI platform that consolidates K–12 student data for districts, to integrate student-data dashboards and workflows across its instructional and assessment products. Financial terms were not disclosed; Newsela plans to embed Schoolytics with its Formative assessment offering and other products to streamline MTSS/RTI workflows and extend AI-driven insights.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.