Contentstack Acquires Lytics

D4DT Acquires xtLytics

June 9, 2021

Data & Analytics

D4DT, an Atlanta-based data management and analytics company, has acquired xtLytics, a Jericho, New York health and life insurance data analytics firm. The acquisition brings xtLytics' data management platform, RPA and predictive analytics capabilities into D4DT and adds Deepak Mittal as CTO, supporting D4DT's product expansion (including the new D4Express offering) and capability enhancement in AI and automation.

Cinelytic Acquires RightsTrade

November 1, 2022

Media & Entertainment

Cinelytic, a Los Angeles–based content analytics and decision‑support platform, has acquired RightsTrade to integrate its analytics into the leading online content licensing marketplace. The combination is intended to embed predictive data insights and targeted curation into RightsTrade’s platform to improve content monetization and streamline dealmaking for film, TV and independent content companies.

InMoment Acquires Lexalytics

September 9, 2021

AI & Machine Learning

InMoment has completed the acquisition of Lexalytics to integrate Lexalytics' natural language processing (NLP) and machine learning (ML) text-analytics capabilities into InMoment's XI customer experience (CXM) platform. Lexalytics' team, including founder Jeff Catlin, will remain in place as InMoment expands native text analytics across its platform to support voice-of-customer, voice-of-employee, social listening and other use cases.

Newsela Acquires Schoolytics

January 20, 2026

Education

Newsela has acquired Schoolytics, an analytics and AI platform that consolidates K–12 student data for districts, to integrate student-data dashboards and workflows across its instructional and assessment products. Financial terms were not disclosed; Newsela plans to embed Schoolytics with its Formative assessment offering and other products to streamline MTSS/RTI workflows and extend AI-driven insights.

Cardlytics Acquires Bridg to Add SKU-level Customer Data

April 13, 2021

Marketing & Advertising

Cardlytics announced the acquisition of Bridg, a customer data platform that provides SKU-level insights, for approximately $350 million in cash plus potential earnouts. The deal integrates Bridg's SKU-level purchase data into Cardlytics' advertising platform to expand targeting and measurement capabilities for retailers and CPG marketers.

MarketSource Acquires Salelytics

September 28, 2023

Professional Services

MarketSource, Inc., a managed sales solutions provider owned by Allegis Group, has acquired Salelytics, LLC, a contact-center and outsourced customer experience provider headquartered in Appleton, Wisconsin. The deal combines Salelytics' AI-supported contact center technologies and inside-sales capabilities with MarketSource's field and inside sales operations to deliver an end-to-end customer experience and expanded capabilities across multiple verticals.