Cardlytics Acquires Bridg to Add SKU-level Customer Data

Contentstack Acquires Lytics

January 8, 2025

Cloud & SaaS

Contentstack acquired Lytics, a real-time customer data platform, in a deal that closed in December 2024 to add first‑party data activation, audience insights and profile management to Contentstack's composable DXP. The combination aims to enable real‑time personalization at scale for brands and creates a combined business that the company says includes over 500 customers and more than 500 employees.

Kpler Acquires Bridgeton Research Group

December 15, 2025

Data & Analytics

Kpler has acquired Bridgeton Research Group LLC to integrate Bridgeton’s predictive models of systematic and algorithmic trading into Kpler’s trade intelligence platform. The deal expands Kpler’s analytics capabilities by combining physical commodity fundamentals with systematic flow analysis to better serve traders, asset managers, and other market participants.

TargetVideo Acquires Brid.TV

July 17, 2023

Media & Entertainment

Munich-based video publisher and adtech firm TargetVideo has acquired Brid.TV, a video technology and monetization platform. The deal combines TargetVideo’s publisher network and content capabilities with Brid.TV’s player and adtech platform to expand programmatic advertising options and accelerate product development across international markets.

Qualtrics Acquires Clarabridge

July 29, 2021

Cloud & SaaS

Qualtrics agreed to acquire Clarabridge in a stock transaction valued at $1.125 billion, bringing Clarabridge's omnichannel conversational analytics and AI capabilities into the Qualtrics Experience Management (XM) platform. The acquisition expands Qualtrics' analytics capabilities for unstructured customer feedback (social, calls, chat, reviews) and is intended to accelerate growth and strengthen its position as the leading XM provider.

Learning Technologies Group Acquires Bridge from Instructure

June 28, 2021

Cloud & SaaS

Learning Technologies Group (LTG) acquired Bridge, a learning, performance and skills development SaaS platform, from Instructure Inc on February 26, 2021. The deal expands LTG's mid-market learning and talent-management capabilities by adding Bridge's LMS, performance and engagement products and its ~80-person team and ~800 customers.

Capillary Technologies Acquires Brierley+Partners

April 4, 2023

Marketing & Advertising

Capillary Technologies, a Bengaluru-based customer loyalty SaaS platform, has acquired Texas-headquartered Brierley+Partners to strengthen its presence in the United States and expand its loyalty services and capabilities. The purchase brings Brierley's 30+ years of loyalty strategy, program design and execution expertise into Capillary's AI-powered platform, accelerating product capabilities and go-to-market reach for enterprise clients.