TargetVideo Acquires Brid.TV

Cardlytics Acquires Bridg to Add SKU-level Customer Data

April 13, 2021

Marketing & Advertising

Cardlytics announced the acquisition of Bridg, a customer data platform that provides SKU-level insights, for approximately $350 million in cash plus potential earnouts. The deal integrates Bridg's SKU-level purchase data into Cardlytics' advertising platform to expand targeting and measurement capabilities for retailers and CPG marketers.

Outbrain Acquires Teads for $1B

August 1, 2024

Marketing & Advertising

Outbrain agreed to acquire adtech video firm Teads from Altice for approximately $1 billion, combining Teads' video and branding capabilities with Outbrain's performance and content-recirculation platform. The combined company will offer an end-to-end, full-funnel advertising platform across the open web and connected TV to drive more measurable brand and ecommerce outcomes for marketers.

TechTarget Acquires BrightTALK

December 10, 2020

Cloud & SaaS

TechTarget, Inc. agreed to acquire BrightTALK, a virtual events and webinar platform, for $150 million in cash. The acquisition expands TechTarget's proprietary first‑party purchase intent data and opt‑in audience by integrating BrightTALK's webinar platform, audience of 8 million registered professionals, and subscription revenues.

Transom Capital Acquires BridgeTower Media

November 3, 2020

Media & Entertainment

Transom Capital Group has acquired BridgeTower Media, a B2B information, research, events and marketing platform formerly a subsidiary of Gannett Co. BridgeTower operates more than 40 print and digital brands across 25+ U.S. markets; Transom said it will invest in technology and resources to grow the business. Cerberus Business Finance provided financing for the transaction and JEGI acted as financial advisor to Gannett.

Broadridge Financial Solutions Acquires AdvisorTarget

May 30, 2024

Data & Analytics

Broadridge Financial Solutions acquired AdvisorTarget to integrate advisor behavioral intent data into its data and analytics suite, enhancing digital marketing and sales targeting for asset managers and wealth firms. The deal expands Broadridge’s capability to pair advisor intent with asset-holding insights to drive more precise distribution and engagement strategies.

Kargo Acquires CTV Platform VideoByte

February 3, 2023

Marketing & Advertising

Kargo has acquired VideoByte, a connected TV (CTV) and OTT video advertising platform, to expand its omnichannel advertising capabilities into the CTV market. VideoByte's ad-serving technology and publisher integrations will be integrated into Kargo's platform to deliver new CTV formats and drive deeper cross-screen advertising experiences for brands and publishers.