Outbrain Acquires Teads for $1B

TargetVideo Acquires Brid.TV

July 17, 2023

Media & Entertainment

Munich-based video publisher and adtech firm TargetVideo has acquired Brid.TV, a video technology and monetization platform. The deal combines TargetVideo’s publisher network and content capabilities with Brid.TV’s player and adtech platform to expand programmatic advertising options and accelerate product development across international markets.

R3 Acquires Advertising Intelligence Platform Adbrands

June 18, 2022

Marketing & Advertising

R3, a global independent marketing consultancy, has acquired advertising intelligence platform Adbrands.net. The deal brings Adbrands’ 24 years of advertising and agency-account data into R3’s marketing intelligence offering to expand its data, analysis and subscriber products.

BBTV Holdings Acquires Assets of Outloud Media

October 26, 2022

Media & Entertainment

BBTV Holdings Inc. acquired the assets of Outloud Media, a Detroit-based creator-economy business, to expand its Multi-Platform Partnership distribution and creator monetization capabilities on platforms such as Facebook and Snapchat. The deal is primarily structured as a five-year performance-based earn-out of up to US$5.0 million; Outloud Media generated US$4.0 million of revenue in the prior 12 months.

TapClicks Acquires AdStage

April 22, 2020

Marketing & Advertising

TapClicks has acquired AdStage, a cross-channel marketing analytics and campaign optimization provider, and will integrate AdStage’s team and technology into its unified TapClicks Marketing Operations Platform. The acquisition expands TapClicks’ marketing intelligence and optimization capabilities, allowing customers to leverage AdStage’s analytics, Automate rules and Report tools alongside TapClicks’ data aggregation and AI-driven analytics.

Simpli.fi Acquires Bidtellect

March 13, 2023

Marketing & Advertising

Simpli.fi has completed its acquisition of Bidtellect, a contextual and native demand-side platform, combining Bidtellect’s contextual/native advertising capabilities with Simpli.fi’s programmatic CTV, mobile, and display solutions to create a unified omnichannel advertising platform. The deal strengthens Simpli.fi’s product capabilities for agencies, brands, and media companies; Simpli.fi is backed by private equity firms Blackstone and GTCR.

Standard General to Acquire TEGNA for $24.00 Per Share

February 22, 2022

Media & Entertainment

An affiliate of private investment firm Standard General has agreed to acquire TEGNA Inc. for $24.00 per share in cash in a transaction with an equity value of approximately $5.4 billion. Cox Media Group and funds managed by affiliates of Apollo Global Management will hold non-voting interests in the acquiring entity, and certain TEGNA stations are expected to be divested to Cox following closing; the deal will take TEGNA private pending shareholder and regulatory approvals.